Direct Mail Campaigns: Targeted Marketing Strategies Yield Great ROI
For repair shop owners, advertising was once as simple as buying a large advertisement in the local Yellow Pages. Those bulky directories were the best way for customers to locate a shop when they needed repairs.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
Positive Service Implications from a Sophisticated Aftermarket
We’ve all been hearing for years how vehicles are becoming more sophisticated, with electronic content on the rise each model year. Sensors and on-board computers are communicating with each other to make constant adjustments allowing the vehicle to operate as fuel efficient and environmentally clean as possible.
Bosch Icon Wiper Blades Join Discovery Channel’s ‘Storm Chasers’ for How Storm Chasers Clear the Way Campaign
The national Bosch ICON advertising campaign features storm chaser Reed Timmer and his armored SUV, “Dominator” equipped with ICON blades to “clear the way,” as he tangles with tornados to gather data and gain insight on these destructive twisters.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I
During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”
Federated Launches New Website for Car Care Center Members
Federated Auto Parts has launched a new website for its Car Care Center members. Besides a detailed Car Care Center locator on the home page, the site also offers seasonal vehicle maintenance suggestions as well as a service interval schedule for when vehicle maintenance should be conducted.
Producing a Quality Shop Video Can Help You Break Through the Clutter
Want to build your business by reaching customers through an exciting, visual medium? Videos may just be your answer. They can serve as the ideal medium to break through the clutter and help build your shop’s name and reputation in the community in a unique and visual manner.
Register Now for the SEMA Show and AAPEX
The 2010 SEMA Show and AAPEX, both of which are held the first week of November in Las Vegas, are open to auto-related buyers, technicians, retailers, dealers, manufacturer’s reps and other specified categories.