New Website Launch For CCAR
Charlie Ayers, president of the Coordinating Committee for Automotive Repair (CCAR), recently announced the launch of a new website for the group. CCAR currently serves hundreds of affiliates and thousands of users worldwide, and administers millions of automotive safety and hazmat tests each year. In this past fiscal year alone, which ended in September 2011, CCAR saw in excess of 4 million tests passed.
The Weather Channel And Car Care Council Collaborate On Content For Motorists
The Weather Channel Companies (TWCC) will feature vehicle care and maintenance content from the Car Care Council on weather.com, its popular online weather news and information site. A top-20 website, weather.com and the digital properties of The Weather Channel reach 62 million web consumers each month.
Improving Customer Service Beyond The Counter: Leveraging The Web To Generate Leads And Build Customer Relationships
If you’re like most shop owners, when you think about making better use of the Web, you’re likely thinking about things like your website, your Google ranking or maybe even your pay-per-click (PPC) ads. But if one of your business goals is to maximize results, then improving the quality of your interactions with prospective and existing customers becomes key and you’ll find that websites and PPC ads are just the beginning when it comes to what the Web has to offer.
Building Your Brand: More Than Just Creating A Logo
In the July/August 2011 issue, we reviewed the value of developing a brand for your company, built on the “promise of an experience.” Oftentimes, people assume that a brand is just a logo used on marketing materials. A brand goes far beyond having a logo.
Checklist For Building A World-Class Shop
We work with many world-class shop owners throughout North America, and, over the years, we’ve discovered that the majority of them have a number of things in common. Beyond the fact that they are owned and operated by people who have clearly defined goals, the right ethics and a commitment to customer satisfaction, there are a number of other things we’ve discovered about both their facilities and their employees.
New Online Ads Connect Motorists to Auto Repair Shops in the Bosch Service Network
This new online advertising campaign has been carefully crafted to enable motorists to learn about the network of Bosch-certified repair shops, and quickly and easily locate and contact the nearest authorized Bosch Service center.
Attract Female Customers to Boost Your Shop’s Word-of-Mouth Power
Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.
On-line Group Discount Programs Guarantee New Customers
Imagine a form of marketing that’s 95% guaranteed to drive new customers to your shop’s door without any upfront costs. Believe it or not, there’s no catch. On-line group discount websites are making this scenario a reality for a variety of businesses, including automotive repair shops.
Executive Interview: Jeff Stauffer, Senior Vice President, Global Marketing, Affinia Brake & Chassis Group
Jeff Stauffer has more than 30 years of experience working with many of the aftermarket industry’s premier brands like Monroe, MOOG, and now leads the marketing and brand strategy, planning and programs support for Raybestos brakes and chassis.
Taking the Mystery Out of Leasing
For the typical shop owner, the world of leasing can seem like a confusing landscape of options and costs. You may have heard conflicting information; some good, some bad, some neutral. I’m going to attempt to clear up this financial maze called leasing and suggest what to avoid and what to pay attention to.