Can Your Customers Find You Where They Are Searching?
What is mobile marketing and why do you need to know about it? That’s a question I have been asked a lot lately. In this column, I want to give you an introduction to the world of mobile marketing.
Winners Of The Raybestos ’64 GTO-R Take Ownership On Power Tour
s, were in attendance to deliver the company’s 1964 GTO-R promotional project build to its prize winners – Nina and Mike Murray from Flesherton, Ontario, Canada. The Murrays’ winning entry was pulled from more than the nearly 60,000 unique entries received as part of the brand’s Summer 2011 North American sales promotion.
Prepare The Next Customer Visit At Vehicle Pick-Up
Over the past few months, we’ve talked about how you can leverage web technologies to enhance customer service, increase customer satisfaction and improve your bottom line in the process.
Protecting Your Shop’s Reputation: Be Wary Of Threats To Your Brand Name
I’m sure you’ve heard the expression, “At the end of the day, all you have is your name.” It may sound cliche, but it’s absolutely true, especially for small business owners whose livelihood depends on having a good reputation.
Babcox Media Launches AftermarketJobs.com
Babcox Media, Inc. is pleased to announce the launch of AftermarketJobs.com, an automotive aftermarket-specific online job portal. For aftermarket employers, AftermarketJobs.com offers a cost-effective resource for promoting open positions within their companies, while at the same time directly reaching prospective employees who are already involved in this dynamic and competitive market.
Elite Offers ‘Marketing Auto Service In Tough, Competitive Times’ Seminar
We all know the competition for new customers is violent, and when it comes to auto repair and service, today’s consumers have more choices than ever before. So if you want to fill up your service bays with the right kind of customers, and turn those customers into raving fans who will tell their friends about your shop, then this Elite seminar is perfect for you.
Traditional Vs. On-line Media: Tips For Evaluating Ad Buys
The most successful advertising investments target high-traffic customer locations – and, these days, that means shifting at least a portion of your ad spend to a growing list of on-line channels. To make the right decision, shop owners need to research potential return on investment and other factors before committing to any ad buy, and base their advertising investment decisions on a thorough understanding of the options.
Using The Web To Enhance Your Customer Service Efforts
As you’ll remember from the January/February issue of Shop Owner, we spent some time talking about the importance of an effective web presence. To get your fair share of motorists using Google to find an auto repair shop, you’ll need to ensure you have an effective website and well-ranked business listings, and that you maximize the value of your shop reviews to enhance your reputation and get better search results.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
WIX Filters, a member of the Affinia Group family of brands, is launching a new integrated marketing communications program to promote a single, cohesive WIX Filters message under a creative platform titled “We Love Engines.”
AVI Now Offers Live Chat Support
Effective March 1st, Automotive Video now offers product sales and support via a “live chat” option available on its websites.
