Consistent with more and more commerce moving online, Bosch Authorized Service centers are now being promoted in online advertising. Michael Lippman, concept manager for the Bosch Car Service network at Robert Bosch, LLC, has announced a new banner advertising campaign promoting the 1,500-plus Bosch Service centers throughout North America.
This new online advertising campaign has been carefully crafted to enable motorists to learn about the network of Bosch-certified repair shops, and quickly and easily locate and contact the nearest authorized Bosch Service center. Banner ads will appear on popular automotive and general-interest websites, in online forums and discussion groups, and other Internet-based venues. Placements will focus on online media visited most frequently by those who make purchase decisions for car repair and maintenance.
The banner ads will direct readers to www.BoschService.com, the official website for the Bosch Service center program. This site details the extensive criteria that independent repair shops must meet to qualify as authorized Bosch Service centers. These criteria include requirements for thoroughly trained technicians, specific types of diagnostic and service equipment, good business practices, clean and comfortable customer waiting areas, and more.
The launch of this online banner advertising campaign complements the Bosch Service group’s new presence on both Facebook and Twitter www.Facebook.com/BoschServiceUS and www.Twitter.com/BoschServiceUS.
Michael Lippman explained the strategy behind these new initiatives. “Our research has shown that consumers are increasingly relying on social media and Internet sites when making any kind of purchase decision,” he said. “This includes critical decisions about finding and selecting a highly-qualified car repair provider.”
According to Lippman, “While our Internet presence enables us to promote the outstanding credentials of our Bosch Service-certified shops it also allows us to offer special advantages to our online customers. Fast, efficient shop locators help customers to find the nearest authorized Bosch Service center quickly and easily. This is especially helpful for travelers when they break down away from home. They can use their smart phone to access our website and locate the closest Bosch Service shop.”
“Bosch is on the cutting edge of automotive diagnosis and repair, so it is only natural that we should likewise be on the cutting edge of communications technology, reaching our customers where they spend the most time. Our online banner advertising campaign is further evidence of our commitment to a network of centers that provides convenient and competent automotive service. It also represents the creative ways we support our Bosch authorized shops and work to attract customers and help support their businesses,” Lippman said.
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.
For more information on Bosch Automotive Products, visit www.boschautoparts.com.
To follow Bosch on Facebook, visit www.facebook.com/boschautoparts.
For information on Bosch Diagnostics, visit www.boschdiagnostics.com.
For more information on Bosch Service, visit www.BoschService.com.