Car Care Fair Exhibit Returns to AAPEX
The Car Care Council is bringing back its popular Car Care Fair exhibit, showcasing the “Be Car Care Aware” consumer education campaign, at the 2010 Automotive Aftermarket Products Expo (AAPEX), Nov. 2-4, at the Sands Expo Center in Las Vegas, NV.
Car Care Awareness Pays Dividends for Shops and Consumers
If you haven’t given thought to getting involved in a Be Car Care Aware Campaign, think again. It’s the perfect opportunity to do something good for your customers, showcase your technicians’ repair expertise and spotlight your commitment to quality repairs and exemplary customer service.
Jimmie Johnson, MOOG-Equipped #48 Chevrolet Increase Chase Points Lead; Crew Chief Chad Knaus Named ‘Problem Solver of the Race’ at Charlotte
Four-time defending NASCAR Sprint Cup champion Jimmie Johnson and the MOOG chassis parts-equipped #48 Lowe’s Chevrolet recovered from an early accident to increase their 2010 Chase points lead with a third-place finish in Saturday’s Bank of America 500 at Charlotte (NC) Motor Speedway. Following the race, Johnson’s crew chief, Chad Knaus, was presented Federal-Mogul Corporation’s MOOG “Problem Solver of the Race” Award.
Earn AAP, MAAP Credits for Education Sessions at AAPEX
Attendees of the Learning Forum education sessions at the 2010 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.
Federated Car Care Center Members Have Day of Fun ‘Getting Dirty with Kennys’
Racing two Kennys instead of one was twice the fun for five Federated Car Care Center members as they spent the day dirt track racing with NASCAR drivers and Federated spokesmen Kenny Schrader and Kenny Wallace at Schrader’s I-55 Raceway in Pevely, MO, on Sept. 13.
Federal-Mogul Introduces Innovative MOOG Problem Solver Lower Ball Joint for 2000-2005 Lincoln LS Models
Federal-Mogul Corporation has introduced an innovative MOOG Problem Solver front lower ball joint for 2000-2005 Lincoln LS sedans. The new MOOG Problem Solver part eliminates the need for technicians to purchase and install a steering knuckle when replacing the original equipment front lower ball joint.
Small Town Satisfaction: Marc’s Garage Scores with Community-Rooted Customer Service
In today’s technology-saturated marketplace, consumers are bombarded with e-mails, robo-calls, text messages, twitter updates and more virtual junk mail every day. But unless Grandma’s getting out the good stationery, an honest-to-goodness hand-addressed thank-you note nestled in the daily stack of credit card offers is nearly as rare as a UFO sighting!
Choosing a Lift That Will Contribute Most to Shop Profitability
As the centerpiece of the service bay, lifts are critical to the productivity and profitability of any automotive repair shop. A lift that’s properly matched to the job at hand will let technicians work more efficiently, for greater profitability. If the lift is well-made, it will provide enhanced productivity for years to come.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I
During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”
New AAPEX Education Sessions Geared for Parts Stores and Repair Shops
Among the 30 education sessions scheduled for the Learning Forum at the Automotive Aftermarket Products Expo (AAPEX), seven have been designed specifically for parts store and repair shop attendees. All AAPEX education sessions are free-of-charge to everyone and will be held Tuesday, Nov. 2 through Thursday, Nov. 4 in Marco Polo Rooms 701-706 on the Venetian/Palazzo Congress Center Level 1 in the Venetian Hotel.