Federated Dirt Track Team Goes Pink In October
The Federated Auto Parts dirt track racing team has gone pink this October in recognition of National Breast Cancer Awareness Month. The Federated dirt track car, driven by Federated spokesperson Kenny Schrader, features a special pink design for its races during the month of October.
Federated Toys For Tots Campaign In Full Swing
Although the calendar may say October, it’s beginning to look a lot like Christmas at many Federated Auto Parts stores. Several Federated members have already begun collecting toys and donations, as well as holding special events, on behalf of the 2013 U.S. Marine Corps Reserve Toys for Tots campaign.
‘Get Dirty’ Weekend A Big Hit With Federated Customers
It was another great weekend of fun, excitement and racing as the winners of the “Get Dirty with Kenny and the Two Guys” sweepstakes learned from the king of dirt, Kenny Schrader himself, the intricacies of dirt track racing. As an added bonus to this year’s event, Kevin Byrd and Willie B., hosts of the Federated-sponsored television show Two Guys Garage, were on hand to film some of the weekend’s activities for a future episode of the GAC Network show.
WIX Filters Releases New Racing Filter Catalog
WIX Filters has released a new Racing Filter Catalog featuring oil, air and fuel filters as well as mounting bases engineered for top-motorsport performance. WIX’s line of racing filters covers NASCAR Sprint Cup, Nationwide, Camping World Truck and ARCA, as well as dirt track, off-road and drag racing.
It’s Christmas In July For Toys For Tots Thanks To Federated Members And Suppliers
Although it is only July, Federated members and suppliers provided an early Christmas present to the Toys for Tots program with a $135,000 donation from money pledged at the annual Federated Tots for Tots auction held during the Federated annual awards dinner.
Winning Federated Customers To ‘Get Dirty’ With Kenny And The Two Guys
The winners have been chosen and it’s now time to “Get Dirty with Kenny and the Two Guys.” NASCAR legend Kenny Schrader and his buddies, Kevin Byrd and Willie B., hosts of the Federated-sponsored television show “Two Guys Garage,” will welcome the lucky winners of the exclusive Federated Car Care promotion to the annual dirt driving extravaganza.
WIX Filters Announces ‘Ultimate XPerience Sweepstakes’ For XP Oil Filter Purchases
WIX Filters, a member of the Affinia Group family of brands, is launching “The Ultimate XPerience Sweepstakes” for aftermarket consumers who purchase XP filters, a new line of high premium oil filters. Beginning June 1, contestants can enter to win a trip for two to a NASCAR Sprint Cup, IZOD IndyCar or NHRA series race in 2013.
Westside Auto Pros: Internet-Savvy Shop Still Going Strong After 16 Years
In today’s ever-changing digital media landscape, with thousands of tweets per minute and videos going viral every day, it’s becoming more and more important for shop owners to stay on top of marketing technology. Ron Haugen, owner of Westside Auto Pros in Des Moines, IA, has seen first-hand how a well-mastered, intentional social media plan can attract new customers.
Get Dirty With Kenny And The ‘Two Guys’
It’s time to “Get Dirty with Kenny” and this year Kenny Schrader is bringing along his friends, Kevin Byrd and Willie B., the hosts of the Federated-sponsored SPEED show “Two Guys Garage.” Kenny and the Two Guys will be taping a special on-location episode of “Two Guys Garage” as Federated entertains the winners of this exclusive Federated Car Care promotion.
Federated Sponsors Kenny Schrader Racing Teams In 2013
Continuing its longtime partnership with NASCAR legend Kenny Schrader, Federated will sponsor racing’s hardest working man and his race teams during the 2013 season in a variety of series, including the NASCAR Sprint Cup Series.
