ALI Launches Certified Lift Inspector Program
The Automotive Lift Institute (ALI) kicked off the world’s first third-party vehicle lift inspector certification program on Oct. 31 with a two-day event at the SEMA Show in Las Vegas. More than 300 industry professionals attended the ALI Lift Inspector Certification Program orientation.
Red Hot Smokin’ Sweepstakes Winner Hits The Jackpot In Las Vegas
Representatives from Affinia Global Brake and Chassis, manufacturers of Raybestos brake and chassis products, created some final heat and sizzle at the close of the Red Hot Smokin’ Rebate and Sweepstakes. Under the bright lights of the Automotive Aftermarket Products Expo in Las Vegas, they presented the keys to the Raybestos 2013 ROUSH Stage 3 Mustang to its new owner – Moe Matariyeh of Global Auto Repair in Oak Lawn, Ill.
Raybestos Brake And Chassis To Announce Winner Of Raybestos Roush Stage 3 Mustang At AAPEX
Representatives from Raybestos brand brake and chassis parts – a member of the Affinia family of brands – will announce the winner of the Raybestos Roush Stage 3 Mustang on Halloween at AAPEX. The lucky prizewinner was drawn from nearly 160,000 received entries.
WIX Filters Debuts New Branded Caps at Online Company Store
WIX Filters, a member of the Affinia Group family of brands, has debuted seven new styles of caps as part of an expanded collection of branded apparel and merchandise available at an online company store.
Federated ‘Dream’ Winners Have ‘Dream Weekend’
Thunder, lightning and some heavy rain could not keep the winners of the Federated “Dream Weekend” from having a great time. Five Federated service provider customers watched some major league baseball and dirt track racing, and then they got behind the wheel of some dirt track cars and learned how to race from NASCAR and dirt track legend Kenny Schrader. Not a bad way to spend a weekend in St. Louis.
Bosch Unveils New Smartphone-Friendly Packaging For Oxygen Sensors
Bosch has introduced new packaging for its line of oxygen sensors, building on the growing popularity of smartphone technology. The new packaging includes for the first time QR (Quick Response) codes that can be scanned with a smartphone for immediate product information.
Winners Of The Raybestos ’64 GTO-R Take Ownership On Power Tour
s, were in attendance to deliver the company’s 1964 GTO-R promotional project build to its prize winners – Nina and Mike Murray from Flesherton, Ontario, Canada. The Murrays’ winning entry was pulled from more than the nearly 60,000 unique entries received as part of the brand’s Summer 2011 North American sales promotion.
Get Dirty With Kenny At Federated’s “House”
It’s back and better than ever. The exclusive Federated Car Care promotion is gearing up for another great run in 2012. This annual dirt track driving experience will take place at the newly named Federated Auto Parts Raceway at I-55, located outside of St. Louis and owned and operated by the “King of Dirt” himself, Federated’s own Kenny Schrader.
Executive Interview: Jeff Blocher, Vice President Sales, & Dave McColley, Vice President Marketing and Product Development, Wix Filters
WIX Filter’s Jeff Blocher, vice president of sales, and Dave McColley, vice president of marketing and product development, work hand-in-hand to build the WIX brand. In their time working together on WIX Filters marketing, these two dedicated members of the WIX Filters and Affinia Group families have led a shift in the ways which WIX engages with customers, markets its brand and serves the aftermarket.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
WIX Filters, a member of the Affinia Group family of brands, is launching a new integrated marketing communications program to promote a single, cohesive WIX Filters message under a creative platform titled “We Love Engines.”