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Car Care Council Women’s Board To Award Record Amount For 2014 Scholarship Program

The Car Care Council Women’s Board (WB) raised more than $4,500 in its silent auction during the 2014 Women’s Board winter meeting, held Feb. 4-5 at the Renaissance Charleston in Charleston, S.C. Items for the auction were donated by WB associate companies and aftermarket supporters, and all proceeds will go to the WB scholarship fund, allowing the WB to award a record number of scholarships in 2014.

Integrity Automotive: Tucson Shop Capitalizes On Quality Repairs And Top-Notch Customer Service

The owners of Integrity Automotive make one thing very clear on their website: Integrity isn’t just part of the shop’s name; it’s the basis of everything they do. That was the mutual goal when Charlie and Julee Baxley, and Don and Barb Meeker decided to open an automotive repair business in Tucson, AZ, more than seven years ago in February 2006.

Marketing To Women: It’s More About What You Do Than What You Say

Let’s be honest: our industry has a less-than-stellar reputation, especially among women. It’s understandable, considering that less than 1% of ASE-certified technicians and only 7% of service advisors are female. This is still predominantly a man’s world; and let’s be real, most men just don’t get women.

New Training Program Developed To Help Federated Car Care Centers Connect With New Generation Of Customers

Federated has developed a new training program titled “Connecting with the New Generation of Auto Repair Customers.” This instructor-led program is designed to assist Federated Car Care Centers and other professional service provider customers in improving customer service by applying new and proven techniques.

Car Care Council Women’s Board Announces 2013-’14 Scholarship Winners

The Car Care Council Women’s Board is proud to announce the recipients of its 2013-’14 scholarships for high school and secondary students in the automotive aftermarket. This year, the Women’s Board gave a record $15,000 in scholarships.

Pam’s Motor City Automotive: Love For Cars Is The Foundation For A Successful, Female-Owned Repair Shop

Pam Oakes has always had a love for cars, a passion handed down through the generations of her family. In fact, she’s a fourth-generation technician; her father, grandfather and even great-grandfather came before her and taught her everything they knew.

Exclusive Auto Caters To Customers: Yucaipa, CA, Shop Awarded Top Honors For Customer Service With ‘Perfect’ Rating

When a customer visits Exclusive Auto, located in Yucaipa, CA, the staff’s goal is to greet that person immediately, and then to always exceed their expectations. It’s that kind of customer service ethic that has helped make the shop what it is today.

Raybestos Brand Wins 2011 Automotive Communications ‘Best In Show’ Award

Affinia Global Brake & Chassis’ Raybestos brand recently won “Best in Show” honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.

Car Care Council Women’s Board Presents Inaugural Aftermarket Women’s Business Summit

The Car Care Council Women’s Board (WB) presented the first-ever Aftermarket Women’s Business Summit Nov. 1-3 in Las Vegas, NV, during the Automotive Aftermarket Products Expo (AAPEX). Female shop owners and managers from all over the country attended the day and a half event, which featured education sessions and networking opportunities focused on empowering them to achieve business and professional success.

Federated Auto Parts Race Teams Go Pink

Federated Auto Parts and its drivers, Ken Schrader and Tom Hessert, have gone pink – the Federated teams will showcase special paint schemes for the month of October in honor of Breast Cancer Awareness month.