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How Women Can Market Themselves In The Auto Industry

People are always asking me how a woman can be successful in business. My short answer is “plan for it.” Any successful person doesn’t just happen upon it. They prepare, work hard and are open to learning and adjusting along the way. And, the most successful professionals all have one thing in common: They know how to market their accomplishments.

Local Shop Owner And Co-Host Of ‘All Girls Garage’ To Keynote Phoenix Area Automotive Training Event

The SERVICE-EDU Avondale event kicks off from 6-8 p.m. on Friday, April 29, with dinner, orientation, networking and Bogi Lateiner’s keynote presentation, “Not Your Father’s Auto Shop.”

Make Education A Key Component Of Your National Car Care Month Plans

As today’s vehicles have become more technologically advanced, educating your customers thoroughly about auto care will help them better understand all the data that is now available on their dashboard. Seeing the term “oil life” displayed on an in-car screen may mean different things to different people. Helping your customers clearly understand will go a long way to helping them be more proactive when it comes to vehicle maintenance.

Car Care Council Women’s Board To Award Record Amount Of Scholarships In 2016

The Car Care Council Women’s Board (WB) will award a record amount of $50,000 in scholarships to deserving female students studying to enter the auto care industry in 2016. The WB raised more than $15,000 in its first-ever 5k/Fun Run fundraiser, Scholarship Strides, with all proceeds contributing to its annual scholarship program, during the recent 2016 Women’s Board Winter Leadership Conference in Orlando, Fla.

Car Care Council Women’s Board Names Pamela Gatto 2015 Female Shop Owner Of The Year

The Car Care Council Women’s Board (WB) has announced that Pamela Gatto, president of Gatto’s Tires & Auto Service, is the 2015 recipient of the Female Shop Owner of the Year award. Gatto will be presented with the award at the WB press conference and reception at 4 p.m. on Tuesday, Nov. 3, at the Sands Expo, room 310, during AAPEX 2015 in Las Vegas.

New Book On Aftermarket Women Leaders To Be Unveiled At The Car Care Council Women’s Board Reception

A new book highlighting the success stories of some of today’s leading female aftermarket professionals will be unveiled next week at AAPEX. The book, “A Woman’s Perspective on Leading” is an essay anthology created by Dr. John A. Passante and features essays from more than 20 pioneering women in the automotive aftermarket.

Shannon Family Automotive: Extolling The Value Of Its Services Boosts Profits

Having opened Shannon Family Automotive four short years ago, co-owners Larry and Colleen Shannon, who are only in their early 30s, have learned a thing or two about running a successful independent automotive repair shop. First: Sometimes you have to spend money to make money.

Entries Being Taken For Car Care Council Women’s Board 2015 Women Of The Year Awards

Nominees are now being accepted for the Car Care Council Women’s Board Women of the Year Awards, which annually honor three women leaders who have made significant contributions to the auto care community. The three award recipients will be recognized at the Women’s Board press conference and reception on Tuesday Nov. 3, during AAPEX in Las Vegas.

Car Care Council Women’s Board Announces 2015 Scholarship Winners

The Car Care Council Women’s Board announces the recipients of its 2015 scholarships for high school and secondary students in the automotive aftermarket. This year, the Women’s Board gave a record $28,000 in scholarships.

Registration Opens For 2015 Women’s Board Summer Leadership Conference In Denver, CO

Registration is now open for the Car Care Council Women’s Board 2015 Summer Leadership Conference. The day and a half education and networking conference will be held Aug. 13-14, 2015 at the Denver Hyatt in Denver, Colo.