Oil Filter Differences (VIDEO)
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Oil Filter Differences (VIDEO)

Scott Shriber is a veteran of the automotive industry with four decades of experience. His 27 years with Ford Motor Co. (Dearborn, Mich.) included senior management work in the areas of customer service, field technical training, dealer profitability, fixed operations and warranty, as well as national marketing and sales experience. He has a deep understanding of both direct and indirect parts sales channels, as well as distribution through the aftermarket. During two joint venture start-ups, he gained extensive collision, IT and medium-duty truck experience. Scott joined Babcox in 2008 as publisher of BodyShop Business. In 2010, Scott was also named publisher of Counterman magazine and AMN. He remains a devoted car enthusiast and continual student of the automotive industry.

Driving habits have a major influence on a vehicle’s lubrication and filtration requirements. This video is sponsored by The Group Training Academy

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Do your customers believe that one oil filter is the same as another, because they all look similar from the outside?

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The fact is, just as people from the same neighborhood may have the same model of car, they probably have different driving habits. The oil filter that’s right for their car may be different as well.

Driving habits have a major influence on a vehicle’s lubrication and filtration requirements and pairing specific driving habits with the right oil filter can make a huge difference on the day-to-day performance and longevity of their engines.

Most people consider themselves to be “normal” drivers but in reality the majority of the vehicles on the road today are operating under severe driving conditions. When you’re setting up an oil change appointment with your customers, they may be surprised by your recommendation for a premium oil AND oil filter.

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Are any of these conditions part of their daily commute?

• Heavy, congested traffic

• Frequent short trips and stop-and-go driving

• Towing, whether it’s a boat, travel trailer, utility trailer or jet ski

• Off-roading

• Extreme hot or cold temperatures

• Extensive engine idling or frequent engine stops

• Mountainous terrain

• Dusty conditions from dirt or gravel roads, construction sites or farms

Driving habits matter but they may not be recognized. Once they realize that normal doesn’t really mean “easy,” your customers will begin to understand the value the right service will offer to help them maintain their investment.

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When you recommend a full-synthetic oil change, make sure you complete the job the right way – with a complementary PurolatorONE or PurolatorBOSS oil filter that is designed for specific driving habits. Your customer may not visually recognize the difference, but their engine will thank you.

This video is sponsored by The Group Training Academy

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