What Shop Owners Need to Know About SEO Drawing Customers from the Web
SEO is complex. Shop owners may think it’s just about throwing some keywords on a page a bunch of times. However, it’s more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that’s only a piece of SEO and not the whole story. Some shop owners think
A Closer Look: Variable Valve Timing
Variable Valve Timing Overview In an effort to increase fuel efficiency and elevate performance across today’s vehicles, nearly every manufacturer has equipped new vehicles with Variable Valve Timing (VVT) technology, also known as Variable Cam Timing (VCT). The primary components in a VVT systems are control solenoids and sprockets. These parts, in conjunction with other
Why It May Be Time For A Redesign — The Lifecycle Of A Website
Have you ever thought about the timeline of a website and how redesigning your website could put you ahead of the competition? Every decision you make for your business determines how successful you will be. Your website is just the beginning of your digital marketing. When a website goes live online, it can feel like
6 Signs It’s Time to Put Down the Pen and Ditch the Paper
There’s no time to hesitate. The surge in the aftermarket sweet spot — or vehicles in the six- to 12-year age range that will soon require significant repairs — reached 94 million in the first half of 2021, according to Experian Automotive. That total accounts for nearly 31% of all vehicles in operation. That percentage
UTILIZE YOUR MARKETING TOOLS – A Plan to Find Good Technicians
Do your recruiting methods have you scratching your head, wondering why you can’t find or keep good technicians? Maybe it’s time to take a step back and utilize your sophisticated marketing tools to grow your business. STAND OUT AND GET FOUND ONLINE Your website is one of the first impressions determining how a customer views
Hybrids and CVTs: Nissan RE0F03H (JF019E)
The Background Beginning with the 2017 model year, Nissan introduced a hybrid version of the Rogue with the RE0F03H CVT transmission behind a 2.0 L engine. Infiniti also produced a hybrid version of this transmission in the QX60 behind a 2.5 L engine. The Jatco designation for this transmission is the JF019E, which is a
How Lease-to-Own Financing Can Boost Your Bottom Line
It’s a common scenario for many tire dealers: a customer is shopping for a new set of tires but doesn’t have all the funds on hand to pay for the purchase upfront. You may try to resolve this by offering your own in-store credit option. But by going this route exclusively, you could miss out
Closing Tool for Recommended Repairs Goes Digital
Your customer clicks on the link your service advisor just texted. The updated repair order at the end of the link confirms her worst fear: Your technician’s repair recommendations cost more than what’s in her bank account and all but eliminates whatever’s left on her high-balance credit card. That’s when she spots a button in
How To Get and Retain Customers: A Growing Shop Story
You want your shop to be successful. WE want your shop to be successful. Now that we’ve got that figured out, let’s break down how we can make that happen. Spoiler alert: it all comes down to your customers. Who should you be looking for when it comes to customers? You may be thinking, “Well,
Brake Fluid 101: What Does Brake Fluid Do? What is the Difference Between DOT 3 vs. DOT 4?
When you think about the braking system of a vehicle, you probably think about the major parts you see when removing the wheel: brake pads, rotors, calipers and maybe hydraulics. However, one of the most important parts of the system isn’t visible: brake fluid. Brake fluid comes in several formulations for different applications and plays
Timing Chain System Frequently Asked Questions
What does a timing chain do? A timing chain synchronizes the rotation of the crankshaft and camshaft(s) ensuring proper timing and allows the engine’s valves to open and close during each cylinder’s firing. The chain is located inside of the engine and needs to be lubricated by the oil in the engine, making oil maintenance
Want to be a Million Dollar Shop?
Marketing Secrets Every Auto Shop Owner Needs to Know! When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, the former Autoshop Solutions
