How To Get and Retain Customers: A Growing Shop Story -
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How To Get and Retain Customers: A Growing Shop Story

Sponsored by ETE Reman

You want your shop to be successful. WE want your shop to be successful. Now that we’ve got that figured out, let’s break down how we can make that happen. Spoiler alert: it all comes down to your customers.

Who should you be looking for when it comes to customers?

You may be thinking, “Well, I want any customer who is willing to pay.” Yes, getting new customers is a great start when it comes to growing your business and getting your name out there. But hear us out: not every customer is created equal.

Everyone’s shop and business are different, and needs vary greatly between each business. At ETE REMAN, after over 35 years in the industry, we know our business goals and what we want to provide to customers – the best remanufactured transmissions and the support to go with them. However, I can’t decide what the main goals of your business should be, so your first step is getting a solid idea of what you want in a customer. Once you have an idea of what you are looking for, let’s take it to the next level!

I know generally what my business is looking for, but who are truly the best customers?

The best type of customers? Repeat customers! Have you had a friend or colleague recommend a certain product or service? Chances are they aren’t singing the praises of this product or service after one use. They are hyping up this recommendation because they have consistently and repeatedly had good experiences. Even though goals between each business vary, loyal customers will always build your brand. Reputation is huge when it comes to growing your business. Loyalty and reputation go together like peanut butter and jelly (unless you are allergic to nuts…you get the point) and even one loyal customer can skyrocket your shop.

What are next steps for my shop?

There’s the ever-present debate of quantity versus quality. No one seems to stop and wonder, why not both? To put it simply, the number of repairs and services you provide is what brings in the big bucks. We know this is easier said than done. You can’t magically increase the quantity of repairs – or can you? This is where quality comes into play. If you are providing the absolute best to your customers, they are sure to keep coming back. When you provide the best quality remanufactured transmissions from ETE REMAN, they’ll want to stick around for any repairs or maintenance. Ah, we love when things come full circle.

At this point, think about what your customers would want that is mutually beneficial to your shop. Efficiency is one of the top ways to grow this customer base. They don’t want to be waiting for an extended period for diagnostics and service. You don’t want to waste valuable time and space in your shop due to a lack of efficiency in your work. When you confidently display how knowledgeable and efficient your shop is, those customers are sure to come back and spread the word of your awesome-ness.

This one might sound simple, but make sure you get the customers what they need. A robust catalog and good relationships with suppliers are reflected in your work. You want to get your customers back on the road, and that’s exactly what they came to you to solve. Customers are happy, you are happy –sounds like a pretty sweet deal to us.

Wrap It Up

Didn’t read the whole article? That’s ok, we get it (though we’re just trying to help!). Here’s what you need to know: Happy customers make a successful shop. Keeping these customers and their repeat business for products, repairs, maintenance, etc. keeps you in business and gets your customers back on the road.

Want to learn more about ETE REMAN or see our full catalog of the world’s best remanufactured transmissions? Check us out at

This article was sponsored by ETE Reman. For more information, visit

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