Direct Mail Business Aims to Help Repair Shop Owners Thrive in Tough Economy
The company says it distinguishes itself from other direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership.
ATA Offers Free Training on Hybrids, CNG and Biodiesel Technology
The Automotive Training Authority (ATA) is offering free “green” aftermarket training courses on hybrid, compressed natural gas (CNG) vehicles and biodiesel/clean diesel technology.
Kevin Harvick Crew Chief Gil Martin Wins 2010 NASCAR MOOG ‘Problem Solver of the Year’ Award
Gil Martin, crew chief for Kevin Harvick and the #29 Shell/Pennzoil Chevrolet, was named 2010 NASCAR MOOG “Problem Solver of the Year” following last week’s season-ending Ford 400 Sprint Cup race at Homestead-Miami (FL) Raceway.
Jimmie Johnson Captures Fifth Consecutive NASCAR Sprint Cup Championship with MOOG Chassis Parts
In the end, Jimmie Johnson simply would not be denied, as he and the MOOG chassis parts-equipped #48 Lowe’s Chevrolet outran their two closest competitors to win a record fifth consecutive NASCAR Sprint Cup championship in the recent Ford 400 at Homestead-Miami (FL) Raceway.
Federated Awards Grand Prize to ACDelco TSS Member Magallanes Automotive
Javier Magallanes, a Federated/ACDelco TSS member from Richmond, CA, is a grand prize winner in the 2010 Federated “Surf or Turf Sweepstakes.” As the sweepstakes winner, Magallanes will receive his choice of a Triton boat or a Chevy Colorado pickup truck as his prize.
New Arizona Attorney General Planning ‘Sting’ Operations at Automotive Repair Shops [VIDEO]
Tom Horne doesn’t become Arizona’s new attorney general until January, but he has already announced that he will be conducting undercover “sting” operations at automotive repair shops. According to one news article, “Classic rip-off schemes include working without proper certification, charging too much for repairs and convincing customers to pay for repairs they don’t need.” Horne will also be searching for shops that give lowball estimates.
Jimmie Johnson Becomes First-Ever 5-Time Consecutive NASCAR Sprint Cup Champion Driving Bosch-Powered Hendrick Motorsports Chevrolet
In the closest contest in NASCAR “Race for the Chase” history, Jimmie Johnson became the NASCAR Sprint Cup Champion for an unprecedented fifth consecutive year, driving his Bosch-powered Hendrick Motorsports Chevrolet.
Federal-Mogul Expands Wagner ThermoQuiet Product Line
Federal-Mogul has added coverage for several late-model foreign nameplate and domestic passenger vehicles to its line of Wagner ThermoQuiet brakes. Among the new products are what the company says are the aftermarket’s first replacement front brake pads for 2011 Hyundai Sonata models.
Affinia Reports Successful Outcome to National Institute of Justice, Michigan State Police Brake Pad Performance Evaluation Project
According to Affinia, Raybestos brand police brake pads took the lead in the outcome of test results.
Educate Drivers About Tire Maintenance During National Tire Safety Week
During National Tire Safety Week, retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials.
Dave’s Towing Wins Grand Prize in Federated Surf or Turf Sweepstakes
Federated Car Care Center member Dave Cook, owner of Dave’s Towing in West Middlesex, PA, received an early holiday present when he was named the grand prize winner of the Federated “Surf or Turf Sweepstakes.” Cook will receive his choice of a Triton boat or a Chevy Colorado pickup truck as his grand prize.
Consumers Continuing to Hold On to Vehicles Longer, According to Polk
The average length of ownership of new vehicles continues to increase, according to a recent analysis from Polk. Consumers are now holding on to a new vehicle, on average, for 63.9 months based on second quarter 2010 data, up 4.5 months from the same time last year, according to Polk.