Winner of the Raybestos ’32 Roadster Pickup Hauls in a Classic
Vin Paladini of Great Falls, VA, considered himself “the luckiest man in Las Vegas” this week, as he was publicly announced as the winner of the Raybestos ’32 Roadster Pickup from the summer 2010 national promotion. Paladini’s name was drawn as winner from more than 45,000 entries received.
Parts Delivery Truck Crashes Through Repair Shop
Technicians at C.A.R.S. Auto Repair Jenison, MI, ran to safety as a parts delivery truck came crashing through a service door and hit four or five vehicles before crashing through the back wall. Police at the scene believe the driver had passed out and his foot hit the accelerator.
ASE-Certified Technician in Oklahoma Reports Seeing More Vehicles with Rusted Brake Lines
A news story on KJRH-TV Channel 2 in Tulsa, OK, profiled a local driver who experienced a loss of brakes that was attributed to a rusted brake line that snapped. A local ASE-certified technician told the reporter that he is seeing more and more vehicles with rusted brake lines. Are you seeing this same trend at your shop? Let us know.
Bosch Icon Wiper Blades Join Discovery Channel’s ‘Storm Chasers’ for How Storm Chasers Clear the Way Campaign
The national Bosch ICON advertising campaign features storm chaser Reed Timmer and his armored SUV, “Dominator” equipped with ICON blades to “clear the way,” as he tangles with tornados to gather data and gain insight on these destructive twisters.
Date Your Customers To Keep Them Loyal!
Building loyal customer relationships works the same way as dating. Without phone calls, gifts, thank-you cards, or time together, there is no relationship. The best loyal customer relationships are built over time in what I call ‘relationship building sessions.’ These are times together with customer having fun, eating a meal, attending a ballgame, playing golf, or doing something enjoyable together. This is how you date your customer to build loyalty.
Jimmie Johnson, MOOG-Equipped #48 Chevrolet Increase Chase Points Lead; Crew Chief Chad Knaus Named ‘Problem Solver of the Race’ at Charlotte
Four-time defending NASCAR Sprint Cup champion Jimmie Johnson and the MOOG chassis parts-equipped #48 Lowe’s Chevrolet recovered from an early accident to increase their 2010 Chase points lead with a third-place finish in Saturday’s Bank of America 500 at Charlotte (NC) Motor Speedway. Following the race, Johnson’s crew chief, Chad Knaus, was presented Federal-Mogul Corporation’s MOOG “Problem Solver of the Race” Award.
Car Care Fair Exhibit Returns to AAPEX
The Car Care Council is bringing back its popular Car Care Fair exhibit, showcasing the “Be Car Care Aware” consumer education campaign, at the 2010 Automotive Aftermarket Products Expo (AAPEX), Nov. 2-4, at the Sands Expo Center in Las Vegas, NV.
Iowa Shop is ‘Fowl-ing’ Up Customers Who Hit Deer
For Details Plus Collision Center in Indianola, IA, business is always booming during deer season. So this year, the shop is sweetening the pot for those clients whose vehicles have had unfortunate run-ins with one of Bambie’s relatives by passing out free turkeys.
Insurance Company Suing Repair Shop After Truck it Insured was Stolen While at Shop
United Fire & Casualty Co. is suing an Aldine, TX, auto repair shop after a truck it had insured was allegedly stolen from the shop. The insurance company claims that the repair shop failed to properly store and provide adequate security for the truck.
Police in Ohio Recover $100,000 in Stolen Tools, Equipment and Automotive Parts
A search of a residential property in Mansfield, OH, by local law enforcement authorities turned up more than $100,000 in automotive repair equipment, shop tools and automobile parts. Authorities had received a tip that items on Craigslist matched the descriptions of items reported stolen at area automotive repair shops. The Shelby police chief said that fenced-in backyard also contained about 100 tires and rims.
Indiana Master Tech Reports that 75% of Cars He Services Have 100,000 Miles on the Odometer
Master Technician Jim Cramer of Summit City Car Care in Fort Wayne, IN, told a local reporter recently that at least 75 percent of the cars serviced at his repair shop have at least 100,000 miles on them. Are you seeing this same trend at your shop? Let us know.
iATN Knowledge Base Exceeds Three Million Records
The International Automotive Technicians’ Network (iATN) recently exceeded three million records in its Knowledge Base, a collection of automotive repair databases that contains real world technical information generated by iATN members.