New Training Videos for Technicians and Counter Personnel Now Available from AASA Fuel Pump Manufacturers Council
A new series of educational videos providing information and training on proper diagnostic techniques and procedures to repair an automotive fuel-related job is now available online from the Fuel Pump Manufacturers Council (FPMC) of the Automotive Aftermarket Suppliers Association (AASA).
Chevy Volts On the Way to Dealerships
First customers should get their extended-range electric cars within days, the automaker says. These are the first of an expected 160 vehicles to be shipped this week.
Bassmaster Weekend Series Winner Fishes to Victory with Federated Marine Battery Promotion
When Federated Auto Parts decided to sponsor the Bassmaster Weekend Series, the goal was to drive additional sales for their members. When Ryan McMurtury won the 2010 Bassmaster Weekend Series National Championship with a Federated battery in his boat, he received a check for $10,000 as an extra bonus.
Bosch Acquires RTI Technologies
Bosch to expand in automotive air conditioning service market; acquisition presents new business opportunity for Bosch Diagnostics.
Is Equipment Leasing Catching On In The Aftermarket?
If you got a chance to attend the SEMA and AAPEX shows in November, you saw probably tens of millions of dollars’ worth of cars, products and equipment. It was an incredibly vast display of all things automotive. But how does all this stuff get out of the showroom and onto the floor of a typical repair shop?
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
Protecting Your Business with Non-Compete Agreements
Non-compete agreements are a great way for business owners to protect an employer’s reasonable competitive business interests. These agreements can also be utilized to limit post-employment competition provided that the agreement is reasonable in terms of geographic limitations, duration and type of activity restrained.
Executive Interview: Chris Alexander, Director of Commercial Sales, Old World Industries
Chris Alexander was hired in 1996 as a sales assistant selling PEAK antifreeze. In 1998, Alexander moved into the commercial side of the business, developing the southeast and southwest territories. He earned several promotions as a result of his strong work ethic and selling expertise before assuming his current position in 2007.
Things to Consider Before Opening Your Second Shop, Part 2
As part of your business plan, you need to determine who you’re “A” customers are and do some demographic research to determine where they live and how many of them there are in a given five-mile radius.
The Buck Stops Here
Some business owners and managers continue to be stuck in the past. They fail to realize by squeezing out the last drop of productivity, cutting their overhead to the bare bones, trying to cut costs, working harder, and continuing to do business the same way with the same old customers and the same projects won’t cut it today.
Labor-Related Tax Breaks Businesses Need To Know
In this tough economy, every business could use a break. Here is a list of available tax credits to businesses who hire employees fitting in the following categories.
Direct Mail Business Aims to Help Repair Shop Owners Thrive in Tough Economy
The company says it distinguishes itself from other direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership.