WIX Filters Donates $44,000 To National FFA Chapters
WIX Filters, a member of the Affinia Group family of brands, awarded $44,000 to national FFA chapters in the United States through a box-top redemption fundraising program with the National FFA Organization.
Conducting A Successful Focus Group
The research tool known as the Focus Group has been around for many years. The idea is to assemble a small group of individuals to discuss specific topics, view advertising concepts or, otherwise, offer their opinions.
Executive Interview: Ben Johnson, Director Of Product Management, Mitchell 1
Ben Johnson’s expertise in the automotive aftermarket industry began on the shop floor and grew through his career as he moved from owning his own auto repair center to his current position as Director of Product Management for Mitchell 1, a leading provider of Repair Information, Shop Management Software and CRM solutions to the Automotive Aftermarket. In between, he developed expertise in vehicle technology at Delphi as Director of Global Product Development for Service Tools and Educational Products, at the Automotive Aftermarket Industry Association (AAIA) as a Project Manager, and in other leadership positions in product management and diagnostic platforms in the automotive industry.
Bosch Mastertech VCI Scan Tool Now Supports Tech2WIN, Provides General Motors OEM Diagnostics
Bosch’s Mastertech VCI (M-VCI) aftermarket scan tool now provides OEM-level diagnostics for General Motors vehicles by supporting the General Motors Tech2WIN application. This is a powerful addition to M-VCI’s diagnostics capabilities which already boasts of two industry leading aftermarket diagnostics applications – ESI[tronic] 2.0 which provides coverage for European, Korean Vehicles and the award winning Shop Foreman Pro software which provides Asian and Domestic coverage, said the company.
SEMA Mustang Build Powered By Women To Be Unveiled At Ford’s SEMA Booth
The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Co. SEMA booth at 10:00 a.m. on Tuesday, Oct. 30, the opening day of the 2012 SEMA Show in Las Vegas.
ACDelco Introduces Replacement Battery For Chevy Spark
The ACDelco Professional Silver battery (part number LN1PS) for the Spark is available now, and carries a 30-month free replacement warranty.
Car Care Council Reports ‘Big Success’ At First-Ever Northwood Auto Show Vehicle Check-Up Event
More than 100 vehicles were inspected on Sunday, Oct. 7, during the first-ever consumer vehicle check-up event hosted by the Car Care Council in conjunction with the Northwood University International Auto Show in Midland, Mich.
Mitchell 1 Adds Technical Service Bulletins From Gates To ProDemand
Mitchell 1 has added Technical Service Bulletins (TSBs) provided by Gates Corporation to its ProDemand repair, diagnostic and maintenance information program to help improve the efficiency and accuracy of professional technicians as they diagnose and repair their customers’ vehicles.
ACDelco Introduces New WIP Community For Members
The new WIP Community was designed to give members an opportunity to share insights on repairs, ask questions or discuss other related topics.
Federated Car Care Winners Have ‘Dirty’ Weekend With Kenny
The racing suits are finally clean, but the memories will last forever for the five fortunate winners of the Federated Car Care “Get Dirty with Kenny” promotion. The winners got the chance to learn from and race with dirt track legend Kenny Schrader at the Federated Auto Parts I-55 Raceway in Pevely, Mo.
MACS To Release Spanish Language Mobile A/C Textbook
In response to demand from Spanish language speakers in the global automotive aftermarket, the Mobile Air Conditioning Society (MACS) Worldwide has translated its flagship textbook, “Modern Automotive HVAC Systems,” into Spanish. The new Spanish language version will be ready for sale at the MACS 2013 Training Event and Trade Show, Feb. 7-9, 2013, at the Caribe Royale Hotel and Convention Center in Orlando, Fla.
Raybestos Brake And Chassis To Announce Winner Of Raybestos Roush Stage 3 Mustang At AAPEX
Representatives from Raybestos brand brake and chassis parts – a member of the Affinia family of brands – will announce the winner of the Raybestos Roush Stage 3 Mustang on Halloween at AAPEX. The lucky prizewinner was drawn from nearly 160,000 received entries.
