Bosch Expands MAF Sensor Line
Bosch has expanded its line of Mass Air Flow (MAF) sensors, with new features that the company says will benefit distributors, retailers, installers and motorists throughout the United States, Canada and Mexico.
AAA Goes Public With Concerns About E15
The American Automobile Association (AAA) issued a press release on Nov. 30 stating that 95 percent of consumers surveyed had not heard of E15, and only 5 percent of vehicles on the road have been approved for E15 use. The recent survey undertaken by AAA has pointed to the strong likelihood of consumer confusion, vehicle damage and voided warranties as a result of the Environmental Protection Agency’s (EPA) approval of the E15 blend of ethanol. AAA further called on regulators and the industry to stop the sale of E15 until motorists are better protected.
Mitchell International Provides $140,000 In-Kind Donation Of Estimating Software To More Than 400 Schools
Mitchell International has donated its estimating software to more than 400 collision school programs through the Collision Repair Education Foundation. This in-kind donation, valued at roughly $140,000, provides collision instructors with up-to-date industry software when most would not have been able to purchase this product due to their limited collision budgets.
Executive Interview: Christian J. Brandt, National Marketing Manager, ACDelco
ACDelco National Marketing Manager Chris Brandt is an automotive aftermarket industry veteran. He joined ACDelco in 1984 and has served in a variety of roles, including Product Development, Channel Strategy, Supply Chain, Operations and Marketing.
Mitchell 1’s SocialCRM Named Preferred Loyalty Marketing Program
Mitchell 1 announces its SocialCRM customer retention and new customer acquisition service was recently named a preferred choice for loyalty marketing programs by O’Reilly Auto Parts.
Bosch Introduces New Long-Life Filter
Bosch recently launched a new long-life oil filter, built to last for 10,000 miles on vehicles that use synthetic and semi-synthetic motor oils.
New Raybestos Brand Sway Bar Frame Bushings Released For Popular Import Applications
Affinia Group has announced the addition of sway bar frame bushings to the Raybestos brand chassis parts catalog for select 2000-2010 models.
Bosch Launches Fine Wire Double Platinum Spark Plug
Bosch recently introduced a new original equipment design fine wire double platinum spark plug, which complements the company’s OE fine wire iridium plug launched in 2011.
Bosch Expands Training Offerings; Adds Course In Advance Gasoline Direct Injection
Bosch has announced that it is expanding its repertoire of training courses to include an advanced course on Gasoline Direct Injection Technology (GDI) for automotive technicians. This one-day class will be offered in various locations throughout the United States and will launch in 2013.
Federated Members Showing True Holiday Spirit With Active Participation In Toys For Tots Campaign
To say Federated members have embraced the Federated/Toys for Tots partnership is an understatement. Many Federated members are collecting donations and toys for the Marine Toys for Tots campaign at their stores while several others are conducting contests for their customers as a way to thank them for their donations to the campaign.
44 Technicians Honored At ASE Annual Meeting
Forty-four automotive professionals were recognized on November 14, 2012, at the Fall Board of Governors meeting of the National Institute for Automotive Service Excellence (ASE) held at the Hilton Palacio del Rio in San Antonio, TX.
ALI Launches Certified Lift Inspector Program
The Automotive Lift Institute (ALI) kicked off the world’s first third-party vehicle lift inspector certification program on Oct. 31 with a two-day event at the SEMA Show in Las Vegas. More than 300 industry professionals attended the ALI Lift Inspector Certification Program orientation.
