Don’t Let Discounts Kill Your Business
The effects of the recent Great Recession have left many people with a sense of uncertainty over the economy. Perceived consumer attitude is pressuring some companies into lowering prices or offering discounts in order to attract new consumers or to maintain their customer base. I would urge all businesses to seriously consider and examine the effects of price reductions and discounting.
ACDelco Introduces New WIP Community For Members
The new WIP Community was designed to give members an opportunity to share insights on repairs, ask questions or discuss other related topics. Input from fellow WIP Community users can provide useful peer-to-peer feedback on new parts, tough repairs, business best practices and more, according to ACDelco.
New Raybestos Brand Brake Calipers Released For Late Model Import And Domestic Applications
Affinia Group has added new brake caliper part numbers to the Raybestos brakes catalog for select 2006-2012 models.
Bosch Adds Exciting New Features To Part Finder Mobile App
The popular Bosch Part Finder app allows technicians, motorists and others to locate a Bosch part for their vehicles. Now with even more product lines available, plus a new and innovative enhancement, anyone can download and use the latest release of the app to search for even more Bosch products. The Bosch Part Finder updated mobile app can be downloaded from the App Store (iPhone and iPad) and will soon be available from the Amazon Store (Kindle Fire) and Google Play (Android) as well.
Federated Sweepstakes Winner Lets It Ride And Gets A ‘Ride’ in Las Vegas
Federated customer John James of James Automotive not only won a trip to the 2012 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas as the grand prize winner of the Federated “Let it Ride” sweepstakes, but he will also head home to Oil City, Pa., with a second grand prize, a Chevy SSR.
Red Hot Smokin’ Sweepstakes Winner Hits The Jackpot In Las Vegas
Representatives from Affinia Global Brake and Chassis, manufacturers of Raybestos brake and chassis products, created some final heat and sizzle at the close of the Red Hot Smokin’ Rebate and Sweepstakes. Under the bright lights of the Automotive Aftermarket Products Expo in Las Vegas, they presented the keys to the Raybestos 2013 ROUSH Stage 3 Mustang to its new owner – Moe Matariyeh of Global Auto Repair in Oak Lawn, Ill.
WIX Filters Names Second-Annual Best Tech During AWDA
WIX Filters, a member of the Affinia Group family of brands, in conjunction with Brake & Front End, ImportCar and Underhood Service magazines, named Kim Brant from Joe’s Tire & Auto Sales in St. Joseph, Mo., the second-annual WIX Filters Best Tech during the annual AWDA Meeting and Conference in Las Vegas on Oct. 29. As part of his award, he and a guest traveled to AAPEX for an all-expenses paid trip to Las Vegas.
Automotive Parts Associates Honors Bosch During AAPEX Breakfast Meeting
Automotive Parts Associates (APA) honored Robert Bosch LLC with its first-ever “Vision Award” at an APA shareholders’ breakfast held last week during AAPEX. Dan Freeman, president and CEO of APA, presented the award to Bobby Bloom, Bosch’s vice president, independent aftermarket sales for North America.
ASA Special: New Members Eligible For Gift Card Drawing
The Automotive Service Association (ASA) is offering a “new member” special through Dec. 7, 2012. One lucky member will win a $100 VISA gift card – just in time for the holidays.
Bosch Reorganizes U.S. Aftermarket Resources; Re-Affirms Commitment To Focus On Customer Needs
Robert Bosch LLC has announced a reorganization of several of its independent aftermarket resources in the United States. The Bosch Car Service Network, the Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations will now all be aligned into a single structural unit in an effort to simplify sales and service in the independent aftermarket.
Mitchell 1 Introduces SureTrack
Mitchell 1 announces the release of SureTrack, a new all-in-one repair information resource that brings together a unique combination of intelligence and expertise to help aftermarket automotive shops increase accuracy and efficiency from diagnosis to completed repair, said the company.
WIX Crowns Clover Park Technical College As ‘2012 School Of The Year’
Clover Park Technical College in Lakewood, Wash., was named the 2012 Tomorrow’s Technician School of the Year during a surprise award ceremony recently for students and instructors of the automotive program. WIX Filters and O’Reilly Auto Parts partnered with Tomorrow’s Technician as title sponsors for the national contest to find and name the best technician training school in the country.