Shop Owner Staff, Author at Shop Owner Magazine - Page 277 of 328
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Verify, Verify, Verify

We have all heard the three things needed in real estate for success are location, location, location. The same can be said for successful automotive repair. Think verify, verify, verify.

We Worry Too Much About High Tickets And Labor Rates

Raising your labor rate and trying to increase your average ticket dollar amount in an effort to increase income may not be the way to financial stability. In fact, it might just make you fail! Before you send for the men in white coats and call me crazy, please have an open mind and read on.

New Raybestos Brand Rotors And Calipers Released For Late Model Import Applications

Affinia has announced the addition of brake rotors and calipers to the Raybestos brand brakes catalog for select 2002-2013 models.

AMI Announces AVI Education Scholarship Recipient

The Automotive Management Institute (AMI), in conjunction with Automotive Video, Inc. (AVI), recently announced Edward J. Roth as the recipient of the “AVI Education Scholarship.” The scholarship recognizes automotive service professionals who have a strong desire to improve their management and technical skills. The recipient receives $1,000 to be applied toward expenses to attend seminars offered during the AVI Training Conference in Las Vegas, Oct. 29 – 30.

Bosch’s ‘The Gut Knows’ QuietCast Brakes Ad Campaign Targets Technicians With Know-How

Bosch says it has launched a bold, new brake parts advertising campaign aimed at technicians. Focusing on “the gut” – an individual’s judgment or assessment based on instinct, experience and technical know-how – the campaign stresses “The gut knows serious brake pads and rotors when it sees them.” Print ads will highlight the fact that Bosch QuietCast is an ultra-quiet braking system, combining pads fitted with rubber-core shims and rotors that utilize corrosion resistant coating for long-lasting, quiet performance, Bosch says.

Mitchell 1 Adds Estimator Feature To ProDemand

Mitchell 1 has embedded an Estimator feature into its ProDemand repair, diagnostic and maintenance information program to help professional technicians streamline their workflow, making it even easier and quicker for them to create estimates.

Car Care Council’s Service Schedule And E-mail Reminders Help Your Customers And Your Business

In celebration of Fall Car Care Month in October, the Car Care Council suggests adding a link to the council’s free customized service schedule and e-mail reminder service on your business website as a useful resource for your customers. This simple step only takes seconds to do, and it’s another opportunity to improve customer relationships and increase your service and repair business.

ACDelco Welcomes Fall Car Care Season With ‘Spin To Win’ Promotion

From Oct. 1 through Nov. 30, ACDelco independent service centers, including ACDelco Professional Service Center program participants, can earn a “Spin to Win” token for every $250 purchase of ACDelco products.

Brake Manufacturers Council Selects NSF International As Official Brake Friction Material Registrar

The states of California and Washington recently enacted legislation to limit the amount of copper and other constituents used in brake friction materials. To demonstrate brake manufacturers’ compliance with new state regulations, the Brake Manufacturers Council (BMC) of the Automotive Aftermarket Suppliers Association and the Motor & Equipment Manufacturers Association (MEMA) has selected NSF International to serve as its official registrar.

Federated Launches New Microsite For Toys For Tots Campaign

Federated Auto Parts has launched a new microsite that is ready to accept donations to the Marine Toys for Tots Foundation. The special site is one of the ways Federated and its members will help raise money and collect toys for the annual Marine Toys for Tots program in 2012.

Paul Cook Named Winner Of The ‘Join Mitchell 1 In Vegas For AAPEX/SEMA’ Sweepstakes

Mitchell 1 announces Paul Cook of J&R Auto Service in Oshkosh, WI, is the lucky grand prize winner of the “Join Mitchell 1 in Vegas for AAPEX” Facebook sweepstakes. Cook will spend three exciting days in Las Vegas attending the Automotive Aftermarket Products Expo (AAPEX) where he will see the latest features of Mitchell 1’s ProDemand repair, diagnostic and maintenance information system in action at the Mitchell 1 booth.

Common Customer Service Myths Exposed

How to break down the myths of customer service, get into customers’ heads, and figure out the best way to serve them and turn a problem customer into a customer for life.