MACS Introduces Online E-Learning Training Classes
Training online and on-demand is now available for automotive technicians through the website of the Mobile Air Conditioning Society (MACS) Worldwide. MACS, working with Automotive Video (AVI), can now provide automotive technicians with a variety of relevant training courses that can be viewed online or purchased on DVD.
Federal-Mogul And Wagner Brand Lead Shift To Low-Copper Brake Pads
Federal-Mogul Corp. and its Wagner Brake brand are leading the automotive industry’s rapid shift to environmentally friendly low-copper brake pads. More than 1 million new 2014 vehicles from leading original equipment light vehicle manufacturers will be equipped with Federal-Mogul’s Eco-Friction pads, according to Federal-Mogul.
AAPEX Debuts ‘Joe’ And New Full-Service Stations
“Joe” may be an ordinary guy, but not at this year’s Automotive Aftermarket Products Expo (AAPEX) where he’ll be delivering exceptional customer service to attendees, either in the new full-service stations or on the show floor. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.
5 Tips On Handling Price Shoppers
In order for people to buy from you, three things need to occur: they need to like you, trust you and view you as a credible expert. Accordingly, the first thing you need to sell to any caller is you; not your shop, or any repair. The best way to accomplish this goal is by smiling, answering the phone with a salutation, providing the caller with your name and the name of your company, and then ending with a question that invites a response.
Publicity: Sometimes Better Than Advertising
I am a believer in “guerrilla marketing,” which is a strategy that allows us to compete with the big guys, without going head to head with them. Most of us cannot compete on the same level as a large dealership or national account, and we shouldn’t. It’s actually more important to find out what the competition is doing and do the opposite.
If You Haven’t Seen That Long-Time Customer For A While, Don’t Send A Service Reminder!
If you haven’t heard from a customer for a longer than usual period of time, pick up the phone and give them a call! Years ago I developed a really easy way to start the conversation without sounding awkward or as though we were just looking for additional sales.
Six Tips To Reducing Comebacks
Comebacks kill. There’s no denying it. While we can never eliminate all comebacks, we can work to reduce them. The more you reduce comebacks, the more money you put to your bottom line. I want to share with you six tips that I use in my shop.
$125,000 In Champion Racing Sponsorships Available Through 2014 ‘Search For A Champion’ Contest
Grassroots racers, get out your video cameras and get ready to compete for a piece of the $125,000 in sponsorship money that will be awarded through the Champion spark plug, wipers and chemical additives brand’s 2014 “Search for a Champion” contest. Now in its third year, the popular web-based contest has already awarded $225,000 in sponsorships to 20 up-and-coming competitors representing virtually every form of engine-driven racing.
More Than 80 Parts Added To MOOG Steering And Suspension Line
Federal-Mogul’s MOOG Steering and Suspension brand has introduced more than 80 additional parts with combined coverage of several million late-model foreign-nameplate and domestic vehicles. Described by Federal-Mogul as the automotive service industry’s “Problem Solver,” the MOOG line features technologies that improve on original component designs for longer life, superior performance and faster, easier installation, according to the company.
‘Get Dirty’ Weekend A Big Hit With Federated Customers
It was another great weekend of fun, excitement and racing as the winners of the “Get Dirty with Kenny and the Two Guys” sweepstakes learned from the king of dirt, Kenny Schrader himself, the intricacies of dirt track racing. As an added bonus to this year’s event, Kevin Byrd and Willie B., hosts of the Federated-sponsored television show Two Guys Garage, were on hand to film some of the weekend’s activities for a future episode of the GAC Network show.
Raybestos Brakes Adds New Application Coverage For 2014 Model Year
Raybestos brand brake parts – a member of Brake Parts Inc. – announced that to date, 2,631 applications have been added to its coverage for 2014 vehicles. This coverage spans the spectrum of vehicles, including 402 applications for light-duty trucks.
SEMA To Host SEMA Show Buyer Webinar On October 10
The SEMA Education Institute (SEI) will host a webinar specifically geared toward first-time SEMA Show buyers on Thursday, October 10 at 10:00 am Pacific time. The webinar will be presented by Tom Gattuso, SEMA Show director and Susan Schwartz, president of Show management company ConvExx.