AAPEX Debuts 'Joe' And New Full-Service Stations -

AAPEX Debuts ‘Joe’ And New Full-Service Stations

"Joe" may be an ordinary guy, but not at this year's Automotive Aftermarket Products Expo (AAPEX) where he'll be delivering exceptional customer service to attendees, either in the new full-service stations or on the show floor. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

“Joe” may be an ordinary guy, but not at this year’s Automotive Aftermarket Products Expo (AAPEX) where he’ll be delivering exceptional customer service to attendees, either in the new full-service stations or on the show floor. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

Joe and the full-service stations reflect AAPEX’s commitment to ensure attendees get the information they need in a format that best suits them. Some attendees prefer one-on-one assistance, which Joe and the full-serve stations will provide, while others enjoy the self-serve stations. The stations allow attendees to do a multitude of things, including searching for exhibitors and products and printing the results.

To further assist attendees with questions, AAPEX is adding attendants to the show floor who will be dressed in automotive technician shirts with the words “Ask Joe”

on the back. The shirts, sponsored by Red Kap, Booth 656, pay homage to the thousands of technicians who repair consumers’ vehicles everyday and are the go-to-person for information.

AAPEX also has created two new pocket guides for attendees who prefer printed literature. One is a road map for them to navigate the million square foot Sands Expo Center, including restaurants and other food options available within the Sands and Venetian/Palazzo resort. The other printed piece is a complete schedule of the seminars offered with topic descriptions and speaker information.

AAPEX represents the $477 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, visit www.aapexshow.com or e-mail: [email protected].

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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