Advance Auto Parts announced a multiyear agreement to become the official sponsor of INDYCAR’s checkered flag used at each NTT INDYCAR SERIES race through the 2025 season.
INDYCAR kicks off the NTT INDYCAR SERIES season with the Firestone Grand Prix of St. Petersburg (Fla.) on Sunday, March 5 (Noon ET on NBC, Peacock).
The partnership connects Advance’s distinctive logo, which features the checkered flag icon with the iconic flag NTT INDYCAR SERIES drivers aspire to see first at the end of each race.
Through the agreement, Advance also becomes the official automotive aftermarket retail partner of INDYCAR and Indianapolis Motor Speedway (IMS). Advance’s marks will be displayed on the iconic IMS Scoring Pylon and other digital boards throughout the “Racing Capital of the World” for its signature events, including the Indianapolis 500 in May and the Brickyard Tripleheader race weekend in August.
Advance says its partnership with INDYCAR will include a charitable component during the 2023 season. As race-winning drivers strategically use “advance” as a verb in their post-race interviews, Advance will gift winning drivers a cash prize to be donated to a charity of their choosing.
“It’s a privilege to associate the Advance brand and our checkered flag with those used at the Indianapolis 500 and every INDYCAR race,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and eCommerce. “We know INDYCAR fans are incredibly passionate about the sport, its heritage and future. Whether they’re road tripping to the next race or tackling their everyday commute, race fans know we’ll be ready with quality auto parts and expert advice to help them advance to their own checkered flag.”
Advance and INDYCAR will also team up on a unique content series viewable on the NTT INDYCAR SERIES’ Facebook, Twitter and Instagram. Leading into each race weekend, INDYCAR will create a video highlight reel celebrating the most exciting wins and checkered flag moments at that track, giving race fans an opportunity to witness some of auto racing’s most historic wins though archived footage.