Don't Take Yourself Out Of The EV Game Before It Begins

Don’t Take Yourself Out Of The EV Game Before It Begins

Like it or not, electric vehicles are here and more are coming.

I have been reading a lot of online forums and groups lately. One of the recurring post subjects is shop operators complaining that electric vehicles do not need maintenance or repairs. Some think these electric vehicles will put shops out of business. Some even feel that they should get out of the business now.

Like it or not, electric vehicles are here and more are coming.

This is ridiculous. If the internet was around in the late 1970s, shop owners and technicians would have been complaining that fuel injection and solid-state ignition was going to destroy their carburetor rebuilding and points replacement business. Somehow shops survived and even managed to thrive after these opportunities dried up.

Like it or not, electric vehicles are here and more are coming. Yes, they will undoubtedly change what happens in the bays. But, they are not going to change the relationship between the shop and its customers. People will still be driving, cars will still break down and customers will still demand to have them fixed by 5 pm. 

There are still opportunities for maintenance, you just have to frame it in terms Tesla and other electric vehicle owners understand. Instead of an alignment, it is a Suspension Geometry Battery Range Optimization Procedure. A coolant flush is now a Thermal Transfer Fluid Renewal for Battery Temperature Regulation. Parking brake adjustments are now a Brake Drag Reduction Procedure for Range Extension.

The good news is that Teslas have to use the same terrible roads as every internal combustion vehicle. Better yet, their autopilot systems can’t dodge potholes. There are many opportunities for components like wheel bearings, struts and bushings that will need replacement as often as their conventional counterparts.

I know there will continue to be opportunities for shops for older or second-hand electric vehicles as well. For example, all of these vehicles have a 12-volt AGM “cranking” battery to power lighting, the ABS system and other systems that require 12-volts. In addition, electric vehicle A/C systems use refrigerants like R-134a and now R-1234yf.

Some shop owners and technicians are talking about quitting the game before it really gets started. So what if you can’t sell an oil change to an electric car owner? There are still plenty of other opportunities that can’t be ignored.

You May Also Like

Answer Any Business Question With Confidence

Whatever comes along, confidence that you’ll overcome it will help you come out on top.

profitablity

There was once a wise old man who lived high up in the Himalayan Mountains and, every so often, he would make the long, rough trek down to the village in the valley below. The villagers looked forward to seeing his stooped-over body as he hobbled into the town square. Many speculated on his age as he was rumored to be well over 100 years old. There he would entertain a huge crowd of passersby while he performed their favorite magic tricks and other feats of wisdom he had mastered over his many years. 

ShopOwner’s January Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

When Is A Marketing Firm Right For Your Shop?

These steps can help you hire the right marketing team to build business.

ShopOwner’s December Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

How Winter Tires Exemplify the Cost of Confidence

Tire professionals focus on why the product they’re selling is worth the investment.

Other Posts

Toyota Explores Lithium-Ion Battery Recycling

The joint research project with Argonne National Labs seeks to utilize a new process for recovering critical battery materials.

ACC Provides Sneak Peek into Conference Speakers

Industry leaders will share their knowledge on trends, strategies and innovations in automotive communications.

Shop Owner Coach Adds Randy Anderson To Conroe, TX Team

Coach brings entrepreneurial expertise and a passion for mentoring small business owners.

EV Tire Satisfaction Gap Widens As Wear Rates Increase

The J.D. Power study shows that EV owners expect their tires to last as long as gas-powered vehicles do.