Meineke Car Care Centers says it has seen substantial growth in new store openings and new license signings in 2019. In the past 90 days, the company has secured more than 25 new commitments to grow, and the brand continues to gain momentum.
Meineke recently announced new limited-time incentives for entrepreneurs looking to become a Meineke franchise owner and for current franchisees interested in opening additional centers. Investors, entrepreneurs and existing franchisees who sign a franchise agreement by Dec. 31, 2019, are eligible to receive significant financial incentives during their first year of ownership.
Joe Cooper, the owner of seven franchise locations throughout the greater Charlotte, North Carolina, area, opened his first center in 2014 with five employees and has grown to seven centers and 65 employees. Cooper continues this growth plan and has signed on to open 10 more centers in the greater Charlotte area.
“Meineke is a leader in the industry,” said Cooper. “They are on the cutting-edge of technology, and that’s important to me because they are always introducing programs to help grow our business.
Ben Leffell and Colin Farrell of Morningside Texas Holdings acquired their first seven Meineke locations in March 2018. They recently added a ninth location in Farmers Branch, adding to locations in Dallas, Ft. Worth, Garland, Austin, Arlington, Lewisville, Pantego and Pflugerville, Texas. They have plans to continue their growth through same-store sales increases and expansion to new locations.
“Meineke is a data-driven brand,” said Leffell. “They collect data and use it to help owners enhance their business. That’s the kind of support multi-store owners need to be successful.”
Kishan Chaniyara and his family recently added two Meineke licenses in the Virginia area to their multi-brand portfolio, which includes Dunkin’, Baskin-Robbins and Sonic.
“What set Meineke apart from other options we looked at in the automotive space is how they are moving forward with technology — for example, their eInspection system,” said Chaniyara. “Being a millennial, the technology is what really attracted me to the brand.”
“High brand recognition, cutting-edge technology and [a] robust playbook are what end up being the deciding factors for our franchise owners,” said Jon Gaiman, chief development officer for Driven Brands. “They can see how we approach business, how data-driven we are, how we are able to diagnose exactly where the opportunities lie in their market, and how to realize those opportunities.”
