New Survey From Hum By Verizon Suggests 41 Percent Of Drivers Struggle To Stay Focused During The Summer More Than Any Other Time Of Year

New Survey From Hum By Verizon Suggests 41 Percent Of Drivers Struggle To Stay Focused During The Summer More Than Any Other Time Of Year

According to the survey, 80 percent of respondents think drivers are more likely to speed during the summer than any other season.


To raise awareness about driving safety during the summer, Hum by Verizon released new survey findings conducted by Wakefield Research of 1,000 U.S. adult drivers (ages 20 and older) between May 7-10 of this year.

According to the survey, 80 percent of respondents think drivers are more likely to speed during the summer than any other season.

Additional findings include:

Increased speeding and distractions

  • 61 percent of millennial drivers struggle to focus while driving during the summer, followed by 43 percent of Gen X and 22 percent of Baby Boomers – more than half (54 percent) of parents struggle with focus while driving.
  • One in five drivers (20 percent) has received at least one speeding ticket within the past five years, and millennials have the highest percentage, with almost two out of every five drivers (38 percent).

Despite believing in the value of safety features and services, many drivers have not yet signed up for them:

  • 87 percent of drivers don’t receive excessive speed alerts
  • 86 percent don’t have boundary or safe-zone alerts
  • 80 percent don’t have emergency or First-Aid assistance
  • 79 percent don’t have maintenance reminders
  • 49 percent don’t have roadside assistance

Hum by Verizon is campaigning to make the days between Memorial and Labor Day the “100 Safer Days of Summer.” For 100 days, parents of teens and summer drivers will be provided with smart tips to stay safer on the road this summer with giveaways and helpful hints on Facebook.com/Hum.

Hum is an aftermarket vehicle technology that helps predict potential issues, prevents breakdowns and offers protection when problems do arise. At the simple press of a button, drivers can receive live consultation with ASE-certified mechanics and emergency personnel on-demand and access to some of Hum’s basic features such as vehicle diagnostics and speed alerts, as well as access to a wide range of retail, dining, service and travel discounts. The Hum app can be downloaded from Google Play and the App Store for both current and new customers.

“From increased reckless driving to tire blowouts and engine failures, drivers face a greater risk of encountering dangers on the road during the summer more than any other time of year,” said Michael Maddux, vice president of product at Verizon Connect. “Hum can help provide a safer and more connected driving experience on the road during this peak travel season.”

Hum is compatible with more than 150 million passenger vehicles, 1996 and newer on the road today. For pricing and information, and to check vehicle compatibility, visit a Verizon Wireless retail store or hum.com.

You May Also Like

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said. 

From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Federated Upgrades Car Care Center Program

The program features new signage, marketing support and shop operations assistance.

Other Posts

DOJ, FTC Support MEMA Aftermarket Suppliers’ Petition

The petition expands consumer access to vehicle operational, diagnostic and telematics data.

Auto Care Association Launches REPAIR Act Videos

New resource emphasizes the need for federal REPAIR Act legislation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform for independent repair shops.

Karma Automotive Launches All-Electric Sedan

Distinctive styling, with unique chassis and drivetrain setup, add prestige.