Maintenance Mindset Racks Up Miles And Service Opportunities -

Maintenance Mindset Racks Up Miles And Service Opportunities

How many miles do you think a pampered engine could rack up? Hundreds of thousands? How about millions! Irv Gordon, a Long Island, NY, resident who has traveled the U.S. for nearly 50 years, can attest to that. He's driven the same vehicle, a shiny, red 1966 Volvo P1800, racking up nearly 3 million miles.

How many miles do you think a pampered ­engine could rack up? Hundreds of thousands? How about millions!

 

Irv Gordon, a Long Island, NY, resident who has traveled the U.S. for nearly 50 years, can ­attest to that. He’s driven the same vehicle, a shiny, red 1966 Volvo P1800, racking up nearly 3 million miles.

Featured in the May 2007 issue of sister publication ­Underhood Service, Gordon and his Volvo had reached 2.5 million miles on the odometer.

At that time, the Volvo had received over its life 710 oil changes, one new starter and a rebuild to the original engine (at 675,000 miles).

Gordon is still driving the P1800, which he purchased new in 1966 for $4,150. And the Volvo’s 3-million-mile milestone is literally on the horizon.

Volvo Cars of North America has developed a website that auto enthusiasts can visit, 3MillionReasons.com, to follow Gordon’s unique story and view his latest travels as he journeys the country.

“I never had a goal to get to 1 million, to 2 million. I just ­enjoyed driving and experiencing life through my Volvo,” said Gordon, who holds the Guinness Book of World Records recognition for most miles driven by a single owner in a non-commercial vehicle, and has driven more than 2.99 ­million miles in his shiny red Volvo.

Nino Gambino, a technician with an “A” rating at Volvoville in Huntington, NY, the same dealership where Gordon purchased his car in 1966, said, “Because Irv follows the owner’s manual and truly cares for and loves his car, I have no doubt he’ll reach 3 million. Irv always says he takes better care of the car than himself!”

Based on his calculations, Gordon plans to reach 3 million miles in Alaska this September.

How are you promoting maintenance to your customers to keep their vehicles in top-running condition and to go that extra mile? Maybe not 3 million, but enough to fuel their passion for vehicle ownership and all the freedom and ­performance that a well-maintained vehicle offers.

You May Also Like

CUV/SUV Tires Expected To Continue To Grow And Adapt

Replacement tires will follow OEM trends for fuel-efficiency and performance.

By now, tire dealers are used to the significant, steady growth of the CUV/SUV vehicle market, and the corresponding tires that go with them. Savvy dealers have likely devoted many hours to training staff and chatting with customers about this segment, and for good reason: the CUV/SUV vehicle market continues to grow its share, going from roughly 30% in 2012 to more than 50% in 2023, according to David Poling, vice president of R&D and technical for Giti Tire R&D Center (North America) Inc.

Hiring Outside of The Box – How to Recruit Top Talent

Here are five of the best ways to build the best team in your shop.

TechForce Announces Winners of Techs Rock Awards

Misael Rodriguez and Dustin Thomas are the grand-prize winners.

TechShop, ShopOwner Offer $50 For Good Guesses

Guess The Tool For A Chance At Cold Hard Cash!

Upgrading Your Air System Is Easier Than You Think

Improving your shop airflow benefits your shop, your techs and your bottom line

Other Posts

Understanding the Customer Lifecycle

Connect with customers to create repeat business and build your brand.

The Advantages of Selling Specialized Automotive Services

Specialization can set your business apart and meet specific customer needs.

Working Smarter Instead of Harder

Imperfect people can perform at or near perfection when they have perfect processes.

Work-Smarter
What Would I Say To My Younger Self?

Hindsight is 20/20 – wouldn’t it be nice to have better foresight?