By Jim Murphy
Creating a list of your competitive advantages will help every shop owner position their business in the market. It is an advantage that enables you to survive against competition over a long period of time. In today’s era of hyper-competition, shop owners are better able to capture the customers they are looking for if they plan to create and focus on what sets them apart. New customers want it quicker, cheaper, and they want it their way. Work with your staff and customers to come up with what sets you apart. Some thought starters would be: shuttle service, loaner cars, complimentary car wash, after hours drop off and nationwide warranty, to name a few.
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