VIDEO: The Purple Cow

VIDEO: The Purple Cow

Define what sets your shop apart from the rest. This video is sponsored by Auto Value and Bumper to Bumper.

Imagine this – you’re cruising down your favorite country road passing fields full of cows. There are Black cows, brown cows, big cows, little cows, purple cows…Wait…what ?

Your eyes must be playing tricks on you, but there it is – a purple cow in the middle of the herd. What do you do now? You stop, of course, and Take a selfie with the cow! Post it on your favorite social media pages! Call your friends and tell them about the remarkable sight you have just come upon!

The next thing you know they’re doing the same thing. When there is something remarkable we talk about it. Here’s the big question though – who’s talking about you and your shop?

You have:

A Remarkable team –  Check

Top of the line equipment – Check

5-star reputation – Check

And that’s just the tip of the iceberg – you know your competitors can’t touch your investment or expertise. However, in the average customer’s mind, repair shops are pretty similar. So what are you doing to let the customer know what is remarkable about you, your team, and your shop?

One of your missions as a shop owner should be to get above the day-to-day operations and define what sets you apart. Then get it out there for your customers to see and tell all their friends. Seth Godin, author of the best selling business book, “Purple Cow,” says “You are either a Purple Cow or you are not. You are either remarkable or invisible! Make your choice.”

You have the opportunity to be outstanding in your field. Don’t hesitate to celebrate what makes you exceptional.

I’m Vic Tarasik. Thanks for watching

You May Also Like

Mass Air Flow Sensor Cleaners

Andrew Markel talks air flow sensors in this video sponsored by Auto Value and Bumper to Bumper.

The theory and operation of any mass airflow sensor is pretty basic. What you have is a wire in the airstream entering the engine. It has current running through it. This current heats up the wire. As the air flows over this wire, it changes the resistance in the wire. The change in resistance shows the ECM, how much air is entering into the engine. But by heating up a wire that is in the Airstream entering the engine, even after the filter, it can have contaminants that can stick to that hot wire and cause faulty readings about the air entering into the engine. This can cause numerous codes because either it's under or over reporting the air entering the engine, and it's not very accurate. And using the oxygen sensor, the ECM can see issues with the mass airflow sensor. So what can you do both for maintenance and for service and diagnostics to confirm a mass airflow sensors functioning properly?

How Is The Morale At Your Shop? (VIDEO)

Managers set the tone at every shop. This video is sponsored by Auto Value and Bumper to Bumper.

One Simple Question Will Boost Customer Satisfaction (Video)

Ask if the vehicle has other issues. This video is presented by Auto Value and Bumper to Bumper.

Video: Do You Have Your Ship Together?

Your shop’s trip is a lot more fun if you have a destination. This video is sponsored by Auto Value and Bumper to Bumper.

Video: Keys To Evaluating Your Labor Rate

Set your labor rate correctly to draw top talent, too. This video is sponsored by Auto Value and Bumper to Bumper.

Other Posts

ADAS Calibrations: Limited Space Is Okay

ADAS work should be in play for almost everyone, regardless of space.

What Constitutes A Complete Brake Job?

Complete, safe brake jobs are key. This video is part of the Group Training Academy.

Decoding Brake Pull Issues

Solve brake pulls! This video is part of the Group Training Academy.

Understanding and Preventing Brake Noise

Silence noise with a complete brake job. This video is part of the Group Training Academy.