Customer Relations Archives - Page 2 of 5 -
Complete Oil Changes Require The Right Filter

Think through the job, use the correct oil, filter and tools, and make sure you’re doing things in the right order.

Creating A Game Plan To Build A Championship Business

Pros in this business know that mentoring and coaching rookies and vets isn’t easy.

Maximize Employee Advancement Opportunities

Broadening your employee classifications creates an opportunity for self-motivation, recognition and growth.

Don’t Stress – Dress For Success And To Impress

What message is your appearance communicating to your clients? What is seen often speaks louder than what is said.

7 Things You Need To Improve Your Shop’s Brand

A solid branding strategy requires time and a lot of careful and intentional preparation, especially in this business.

Why Lightweight Brake Components Matter

Weight reduction is important for cars, too. OE engineering teams have certain goals that they need to meet or exceed.

As Cars Keep Aging, What Will The Future Look Like?

The big issue for the next 22 years is how sensors and software that make driving safer impact vehicle serviceability.

Is Your Customer’s Dirty Car Off Limits To Commentary?

Just because it may not be illegal, should you post images or your customer’s dirty, damaged vehicle?

Parts and Artificial Intelligence

While a catalog will tell you what will fit, it won’t tell you if the part has issues or if a better part is available.

Can You Tell What The Marketing Messages Mean?

Certain messages mean certain things – or not. When selecting automotive components, do your homework.

Charge More for More Brake Jobs

Shops that perform cheap brake jobs are making a dangerous assumption that customers prefer price over quality.

There’s More To Subaru Than The Boxer

The distinctive boxer engine and a strong commitment to safety are a few of the things that set the automaker apart.