Federated Announces ‘Get Dirty With Kenny’ Home Run Weekend
What could be better than a weekend of dirt track races and running bases? Winners of the “Get Dirty with Kenny” extravaganza will see a night of major league baseball from a skybox at beautiful Busch Stadium in St. Louis before hitting the track with NASCAR driver and dirt track legend Kenny Schrader the following day.
Federated Shop Of The Year: Brighton Auto Service
In an age of social media and constant connectivity via smartphones, who you know can help make or break your business. Just ask Bill Wasylyk, Bobby Lee Keeney Jr. and Eric Muir, co-owners of Brighton Auto Service in Brighton, MI. Their long-standing association with Federated Auto Parts has played an integral role in the shop’s success.
New Enhancements To Federated Car Care Program
Recent additions to the Federated Car Care program include the MechanicNet expert automotive marketing program, allowing individual car care centers to create marketing plans specific to their own business, and the BusinessVoice on-hold marketing program that helps shops increase customer share by updating callers on services and driving them to take the next step in the buying process.
Federated To Sponsor ARCA Races And Schrader Racing ARCA Car
Federated Auto Parts will serve as the title sponsor of three ARCA races this season, including two at the Salem (Ind.) Speedway, it was announced recently by J.R. Bishop, director of motorsports and event marketing for Federated. Besides its ARCA race sponsorships, Federated will be the primary sponsor of the Schrader Racing ARCA car this season. Longtime Federated spokesperson Kenny Schrader will share the driving duties with Matt Tifft and Clay Campbell.
More Federated Free Fuel Fridays Ahead
Federated Auto Parts is bringing back its Free Fuel Fridays contest. Every Friday through March 28, Federated will give away two free gas cards on each of its Federated Auto Parts and Federated Car Care Facebook pages.
Federated And KOI To Host 54th Annual Cavalcade Of Customs In Cincinnati
Federated and its long time member KOI Auto Parts are partnering again to host the 54th annual Cavalcade of Customs and Training Expo in Cincinnati, OH, Jan. 10-12 at the Duke Energy Convention Center. Federated and KOI suppliers will have vendor booths on site during the three-day event. The training sessions will feature 28 different classes conducted at various times for a total of 84 available courses.
Federated Members Help Make It A Happy Holiday With Toys For Tots Activities
A recent donation of $145,000 to the Marine Toys for Tots Foundation was not the end of the Federated Toys for Tots campaign for 2013; it was just the beginning. Many Federated members are collecting contributions and toys at their store locations for Toys for Tots while others are conducting contests for customers as a way to thank them for their donations to the campaign.
Federated Now Accepting Nominations For Shop Of The Year
Federated Auto Parts is now accepting nominations for the 2014 Federated Shop of the Year. The winning shop owner and guest will be awarded a three-night, four-day all-expenses-paid trip to Phoenix as Federated’s guest at the 2014 Federated National Meeting, receiving special recognition during the Federated awards banquet.
Federated Presents $145,000 Check To Toys For Tots
Federated’s recent tailgate reception, dubbed the “Best Trucking Tailgate Party Ever” at AAPEX, not only showcased the Federated Ultimate Service Truck as the centerpiece of the evening’s activities, but it also featured some big bucks as well.
Federated Dirt Track Team Goes Pink In October
The Federated Auto Parts dirt track racing team has gone pink this October in recognition of National Breast Cancer Awareness Month. The Federated dirt track car, driven by Federated spokesperson Kenny Schrader, features a special pink design for its races during the month of October.