MAHLE Aftermarket Inc. Ads Come To Life With Augmented Reality
MAHLE Aftermarket Inc. has incorporated innovative augmented reality technology into its series of SMART PART(ner) advertisements that enables the print material to come to life. Augmented reality has been implemented into advertisements promoting MAHLE Original filters, thermostats and turbochargers, as well as Victor Reinz gaskets.
7 Habits To Highly Successful Sales Efforts
First published in 1990, Stephen Covey’s “The 7 Habits of Highly Effective People” is one of the best-selling and most influential personal development books of all time. In this article, we’ll look at each of the habits and how they apply to maximizing success as a sales/customer service professional.
Car Care Council Women’s Board Names Tammy Tecklenburg 2015 Auto Care Woman Of The Year
The Auto Care Woman of the Year award is bestowed annually to honor a remarkable individual in recognition of her significant leadership and contributions to the auto care community throughout her career. These contributions may be cultural, educational, social, economic, political, business or any other areas that impact the lives of people in the industry and community.
Taking The Fear Out Of The Customer Experience
Fear is standing between you and a long-term relationship with your customer. You need to change their minds, show them that you’re different and overcome that fear to build trust. In essence, you need to take care of them.
Reaching Gen Y: Converting Digital Natives Into Loyal Customers
You may have noticed that your customers are starting to get younger. That’s because millennials – the generation born between 1980 and 2000 – have entered their prime spending years. Keep reading to see how to capture their business.
MEMA-Commissioned Study: Nearly 10,000 Deaths Could Be Prevented With Greater Use Of Driver Assistance Technologies
A new study from The Boston Consulting Group shows that advanced driver assistance systems could avert almost 30 percent of crashes, but stakeholders must take action to spur increased advanced driver assistance systems (ADAS) adoption. If widely adopted, ADAS could generate tremendous benefits to society, sharply reducing the number, cost and severity of automotive accidents, says a new study from The Boston Consulting Group (BCG).
Staying Power: Boosting Employee Retention Rates
The cold, hard facts make it abundantly clear: Companies, including automotive repair shops, need to change how they treat employees, not only if they want high retention rates, but simply if they want to succeed. After all, less than a third of American workers feel engaged at work, according to a 2013 Gallup Poll. This should matter to repair shops, if for no other reason than because statistics suggest the more engaged employees are, the more likely they’ll stay – and the more successful their companies will become.
Executive Interview: Al Wheeler, Senior Vice President, Commercial Business, Advance Auto Parts
Al Wheeler, a veteran of the automotive aftermarket, has served as Senior Vice President, Commercial Business for Advance Auto Parts since December 2014. In this role, Al is responsible for leading the company’s service strategy with regard to commercial customers, including independent service professionals as well as national and strategic accounts.
Advertising Is A Click Away
In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly.
Mike Kost Joins Elite As Business Development Coach
Elite has announced that Mike Kost has joined the company as its newest business development coach. In his new role, Kost will utilize his 20 years of experience as a shop owner to provide 1-on-1 business building guidance to current shop owners throughout the U.S.
