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C&M Auto Service: Where Courtesy, Honesty And Quality Are The Foundation For Earning Customers’ Trust

While C&M Auto Service has a strong customer base that has been loyal to the shop since it opened in 1984, shop owner Chuck Hartogh says things have changed when it comes to attracting new patrons.

3A Automotive Service: Where Friendly, Honest Auto Repair Equals Profitability, Customer Satisfaction

Let’s face it: No one likes working weekends. Saturdays and Sundays are a chance to catch up on chores, visit with friends and, most importantly, spend quality time with family. It’s why 3A Automotive Service is closed on the weekends, and it just might be one of the reasons President Jimmy Alauria doesn’t have much

Avoid Customer Disservice At Your Shop

There’s a lot of talk about the importance of providing quality customer service and superior customer experiences to improve customer loyalty and sales. In fact, these topics are the primary elements of my training and consulting practice for the tire and auto service industry. On the flip side, there’s relatively little dialogue about the aspects that turn customers off, harm customer relationships and can ultimately have customers not only leave your business for a competitor, but do so while complaining about your business to everyone with whom they come into contact.

If You Haven’t Seen That Long-Time Customer For A While, Don’t Send A Service Reminder!

If you haven’t heard from a customer for a longer than usual period of time, pick up the phone and give them a call! Years ago I developed a really easy way to start the conversation without sounding awkward or as though we were just looking for additional sales.

Are Your Service Advisors Engaging Customers, Or Are They Part Of The Walking Dead?

Ok, I admit it. Let’s get it out in the open. I am a zombie movie fan. There is something about dead people shuffling around grunting in an expressionless, catatonic state that captivates me. The new TV series, The Walking Dead, is my current favorite show. However, when it comes to catatonic customer service people … well, that’s another story.

Car Care Council’s Service Schedule And E-mail Reminders Help Your Customers And Your Business

In celebration of Fall Car Care Month in October, the Car Care Council suggests adding a link to the council’s free customized service schedule and e-mail reminder service on your business website as a useful resource for your customers. This simple step only takes seconds to do, and it’s another opportunity to improve customer relationships and increase your service and repair business.

Marketing Auto Service In The Coming Years: Analyze Your Customer Base First To Help Determine Ideal Mediums For Your Message

For decades, shop owners have had the luxury of being able to rely on a short list of traditional media to bring in new customers. They’ve primarily utilized directory ads, print media, radio and TV, and, to some extent, local grassroots marketing programs.

Pricing Your Shop’s Services Without Adversely Affecting Those Priceless Customer Relationships

There’s no doubt that pricing is one of the most misunderstood elements of business. There’s not only a lot of bad information out there, but with these tough economic times, there’s a lot of uncertainty, as well.

Frank’s European Service Tackles Even The Toughest Jobs And Over-Delivers On Customer Expectations

Walking into the serene, peaceful waiting room at Frank’s
Mercedes Service in Henderson, NV, one would think that it’s a
laid-back business. But, that couldn’t be farther from the truth.

Green Initiatives, Quality Service Keep Customers Coming Back to Swedish Automotive

What started as a hobby for Swedish Automotive Co-owner Dave Winters has turned into a successful automotive repair business that keeps raising the bar in terms of customer service and quality repairs. Today, the Seattle shop caters to owners of Volvo, SAAB, Subaru and Mini Cooper vehicles in a new facility specifically designed not only with the repair process in mind, but to be environmentally friendly as well.