Managing Company Assets To Enhance Your Shop’s Revenue Potential
Financial subjects are dry and usually at the bottom of the shop owner’s list of desirable activities, but, typically, they are the number one reason for poor performance or failure.
World Wide Automotive’s Formula For Success: A Daily Commitment To Customers, The Community And The Environment
Combining Owner Don Seader’s expertise in the automotive trades and his wife Melinda’s experience in marketing and environmental management, WWAS has gone on to be recognized as both an automotive service and an environmental business leader in Indiana.
Editor’s Notebook: Got Top Techs? We Want to Know Who They Are
Calling all best techs! Do you make your customers’ vehicles charge ahead, run like a champ and cross the finish line first?
Attract Female Customers to Boost Your Shop’s Word-of-Mouth Power
Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.
On-line Group Discount Programs Guarantee New Customers
Imagine a form of marketing that’s 95% guaranteed to drive new customers to your shop’s door without any upfront costs. Believe it or not, there’s no catch. On-line group discount websites are making this scenario a reality for a variety of businesses, including automotive repair shops.
How to Obtain Customer Testimonials
Even though we now live in a digital world, customer testimonials still play an important role in the decision process for consumers. In fact, due to the amount of research potential customers conduct online before visiting your automotive shop or store, it could be argued that customer testimonials are more important than ever.
Federated Customer Dave Cook Receives ‘Surf or Turf Sweepstakes’ Grand Prize
Residents of Middlesex, PA, should not be surprised to see Federated customer Dave Cook, owner of Middlesex-based Dave’s Towing, driving a brand new truck instead of one of his trusted tow trucks. That’s because Cook is driving the new Chevy Colorado truck he won as the grand prize winner of the Federated “Surf or Turf Sweepstakes.”
Integrity is Key to Success at Theo’s Automotive
Reputation is everything at Theo’s Automotive in Peachtree City, GA, and even the rare negative review can’t slow business down a bit for Owner Theo Kazadzis. In fact, Kazadzis says his response to a recent negative review amidst several positives at Repairpal.com actually brought in new business and won over a new customer, most likely for many years to come.
Stephens Automotive Earns Rave Reviews with Customer-Centric Focus
In tough economic times, retail customers can neglect vehicle maintenance, severely impacting the bottom line of some independent service centers. But Stephens Automotive owner Joe Stephens, who says his fleet business started because he was, “in the right place at the right time,” has seen his Palatine, IL-based business continue to thrive as it’s evolved from a single-nameplate shop when he first opened his doors 16-plus years ago to a profitable shop that services a wide range of makes as well as a full fleet of service vans.
Vehicle Service Should Not Trump Customer Service
With passion for their vehicles running so deep, your customers’ expectations for a pleasant vehicle repair experience may run as high as having their vehicles fixed expertly and efficiently, especially among your female customers. Weighing in on this topic is Frank Scandura, owner of Frank’s Mercedes Service, with locations in Las Vegas and Henderson, NV. His multi-bay locations specialize in Mercedes-Benz, BMW, Audi, Jaguar and VW service and repair, with an emphasis on driveability.
