Announcing Bosch Iridium Edition Mustang RTR Sweepstakes
Robert Bosch LLC has just announced the exciting new Bosch Iridium Edition Mustang RTR Sweepstakes in which the Grand Prize is a one-of-a-kind 2011 Ford Mustang RTR custom-built by drifting champion Vaughn Gittin, Jr. and powered by new-generation Bosch Iridium Spark Plugs.
No-Brainers For Success: Own Customers For Life
You’ve just repaired a vehicle and your female customer seems pleased with the quality of the repair and the service you provided. You deliver the vehicle, hand her the keys and send her on her way. But does that customer really belong to you? Is she really yours?
Prioritize Your Service Recommendations
Most service advisors go over their technicians’ recommendations and categorize the repairs. They’ll put all the brake-related recommendations into one group, all the drivetrain recommendations into another group, etc. Sound familiar? There’s nothing wrong with this approach, but where they’re missing the mark, especially during these tough economic times, is by not understanding how to properly prioritize their service recommendations.
Sallas Auto Repair Shop Educates Women and Students about Caring for Cars
Sallas Auto Repair in Kansas City, MO, is passionate about cars and educating drivers about how to care for their cars. After years of witnessing several women be ripped off by other auto repair shops, Sallas began “car care clinics” to educate drivers about caring for their vehicles.
Attract Female Customers to Boost Your Shop’s Word-of-Mouth Power
Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.
On-line Group Discount Programs Guarantee New Customers
Imagine a form of marketing that’s 95% guaranteed to drive new customers to your shop’s door without any upfront costs. Believe it or not, there’s no catch. On-line group discount websites are making this scenario a reality for a variety of businesses, including automotive repair shops.
Rotary Lift Introduces Wireless Mach 4 Mobile Column Lift
Using patented technology, Rotary Lift’s new Wireless Mach 4 mobile column lift does away with cords and cables. Each Wireless Mach 4 column is powered by batteries and communicates with the other columns wirelessly. As a result, technicians no longer have to worry about knocking the lift out of service by running over the cords or getting one hooked on a truck bumper.
Greg Biffle Crew Chief Greg Erwin Wins MOOG ‘Problem Solver’ Award at Darlington
Greg Biffle and the #16 3M Ford Fusion made steady progress all night and barely avoided a multi-car crash in the closing laps to finish eighth in Saturday’s NASCAR Showtime Southern 500 Sprint Cup event at Darlington (SC) Raceway. Following the race, Biffle’s crew chief, Greg Erwin, received Federal-Mogul’s MOOG “Problem Solver of the Race” Award in recognition of the #16 Ford’s improvement throughout the race.
Tips for Female-Friendly Customer Service
Is your shop clean and inviting? Is speed of service a priority? Are your service and salespeople attentive and personable? If you answered no to any of those questions, you might be alienating at least half of your customer base.
Re-Inventing Rebates Drives ROI, Enhances Customer Loyalty and Delivers Value-Added Benefits
Bringing in more revenue is at the top of the list of things to do for most shop owners in 2011. Selling more and cutting costs are the tried and true methods for doing this but, often, both are easier said than done. That is why some smart automotive repair shop owners are considering alternatives.