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CUV/SUV Tires Expected To Continue To Grow And Adapt

Replacement tires will follow OEM trends for fuel-efficiency and performance.

EV Adoption Means More Scrapped Tires, Says Coalition

Recycled Rubber Coalition estimates 12% more scrap tires from shift to EVs.

How Winter Tires Exemplify the Cost of Confidence

Tire professionals focus on why the product they’re selling is worth the investment.

Can Tires Really Impact EV Range?

The right tire could offer an EV as much as a 10% boost in range… but there’s more to this story.

SUV/CUV Tires Grow To Meet Consumer Demands

OE fitments and replacements have shifted to increased rim diameters from what was standard just a decade ago.

Tire Mounted Sensors: The Future of Intelligent Tires

Tire-mounted sensors offer expanded capabilities for TPMS technology advancement.

What’s The Difference Between H/T And A/T Tires?

Your guide to deciding if highway tires or all-terrain tires best suit your customers’ needs.

Noise Reduction is More Important for Tires Today

Tire engineers use a bevy of tests to strive for lower decibels and create a tire that minimizes any noise distractions.

Last-Mile Delivery Tires Set to Outpace Long-Haul Tire Volumes

Thanks to online purchasing, shops can still grow their commercial business and increase profits in delivery tire sales.

What Do Airless Tires Mean For TPMS?

Just a few years ago, airless tires were just a concept. Now, they could be on the market as soon as 2024.