The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
Is Equipment Leasing Catching On In The Aftermarket?
If you got a chance to attend the SEMA and AAPEX shows in November, you saw probably tens of millions of dollars’ worth of cars, products and equipment. It was an incredibly vast display of all things automotive. But how does all this stuff get out of the showroom and onto the floor of a typical repair shop?
Executive Interview: Jim Graninger, Vice President, Regional Business Unit, Bosch Diagnostics
Bosch’s Jim Graninger brings to automotive service more than 30 years of experience in the automotive industry, including over 20 years in the aftermarket arena. Before joining Bosch, he was Vice President and General Manager of Rexnord Industries, LLC, and prior to that, served in several vice president level roles with Snap-on, Inc., including their diagnostics business. Jim’s successful career includes international assignments in Germany, Ireland, and the Netherlands as well as international responsibilities for Asia, Australia and Latin America.
Brochure Alerts Motorists to Importance of Diagnostics in Vehicle Operation and Performance
Bosch has released an informative brochure intended to help the motorist understand automotive diagnostics and vehicle flash reprogramming, how they work and why they are very important when servicing most vehicles.
Are Fewer Independent Shops Able to Service Today’s Vehicles?
Independent repair shop owners in the Bradenton, FL, area are concerned that vehicle owners will soon be forced to take their vehicles back to the dealerships because independent shops will no longer being able to service today’s high-tech vehicles. One shop owner estimates that he already sends 10 percent of his customers back to dealerships.
Buy Now, Depreciate Now: What Does Section 179 of the Tax Code do for Capital Equipment Purchases in 2010?
Almost every shop owner can recall what he/she paid for a
piece of capital equipment in his/her shop. Smart shop owners
can even tell what year of depreciation a piece of capital
equipment is in, and how much was claimed on the shop’s taxes. But, a recent rewriting of the tax code has changed this practice.
Independent Shop Owner Worried ‘Right to Repair’ Bill May Raise Repair Costs
Chris Lapierre, owner of Lapierre’s Auto Repair in Attleboro, MA, believes the “Right to Repair” bill is a step in the right direction, but he is concerned that the cost of new software and machines may result in higher repair costs for his customers.