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Customers Charged Up About Their Long-Lived ACDelco Batteries

In 1986, Ronald Reagan was president; oil prices dipped below $10 a barrel; an upstart software company named Microsoft issued an Initial Public Offering for stock; Bobby Ewing was brought back to life on the TV soap “Dallas”; and Jeff Becker bought an ACDelco Freedom 60 battery in suburban Los Angeles.

Mitchell 1 Launches New ProDemand Website

Mitchell 1 announces it has launched an informative new website for its ProDemand repair information software. The site features a wealth of information about the next generation of software from Mitchell 1 that will change the way that automotive technicians service vehicles, said the company.

Mitchell 1 To Hold Shop Management System Training Workshop In St. Louis

Mitchell 1 will hold this year’s second Shop Management System Training Workshop July 19-21 in St. Louis, MO. The training workshop is designed for those who have previously established competence using their shop management software and now want to learn more advanced capabilities, better methods and shortcuts.

Using The Web To Enhance Your Customer Service Efforts

As you’ll remember from the January/February issue of Shop Owner, we spent some time talking about the importance of an effective web presence. To get your fair share of motorists using Google to find an auto repair shop, you’ll need to ensure you have an effective website and well-ranked business listings, and that you maximize the value of your shop reviews to enhance your reputation and get better search results.

Bosch Awards $25,000 To Local Schools To Further Science Education

Robert Bosch LLC recently awarded $25,000 in grants to Illinois Community Unit School District 200 (CUSD) as part of its Bosch Energy, Science and Technology (BEST) Program.

Bosch Diagnostics Named 2011 ‘NAPA Tools And Equipment Supplier Of The Year’

Bosch Diagnostics has been named the ‘NAPA Tools and Equipment Supplier of the Year’ for 2011. The prestigious award was presented to the Bosch Diagnostics Business Unit at the NAPA Tools & Equipment Annual Meeting in Atlanta, Feb. 4.

AVI Offers ‘MACS A/C Quick Hits’ Class

Help your customers keep their cool with the latest in A/C service in the newly released “MACS A/C Quick Hits” class from Automotive Video! Since A/C systems are constantly being updated with new technology and service procedures, MACS instructor Paul DeGuiseppi goes in-depth to show you the latest techniques so you can quickly diagnose A/C repairs.

Bosch Launches New Technical Support Hotline, Central Contact For Bosch Parts, Diagnostic And Equipment Questions

To improve both communication and technical support, Bosch has launched a new technical support hotline number for all technical questions regarding Bosch Parts, Equipment and Services. The new toll free tech support number is 1-855-BoschTech (1-855-267-2483).

Bosch Wheel Balancer Portfolio Includes Compact Workhorse Units, Laser Actuated Balancers

The Bosch portfolio of advanced wheel balancers ranges from compact, tech friendly balancers to sophisticated electronic and laser-actuated units. According to the company, Bosch balancers offer precision balancing with clear and accurate displays, incorporating easy-to-use features and navigation.

Attitude And Appearance Are Everything: First Impressions Run Deep In Attracting And Keeping Customers

As business owners, there are two types of customers that we need to focus on: external and internal. Let’s first talk about the internal type, our employees. Although we don’t think of our employees as customers, in a roundabout way they are our customers.