The True Essence Of Selling
In a world where service advisors don’t want to be considered salespeople, we need to search our souls. Why is it that “selling” has become a dirty word? Why is it that we cringe at the term “sales?” It’s simple! Most service advisors do what they do each day because they care about people.
Technicians Selling Raybestos Brand Brakes Help Their Customers Earn $40 Rebates … and a Possible Trip to the Big Race in Chicago
Raybestos Brakes – a member of the Affinia family of brands – helps technicians, consumers and race fans travel down the financial fast track with a “Speed Into Savings” rebate and sweepstakes promotion.
New Raybestos Professional Grade Packaging Makes Selling Easier
New packaging for Raybestos Brakes – a member of the Affinia family of brands and the Official Brakes of NASCAR – will be released later this fall. The new Raybestos Professional Grade packaging was redesigned to unleash the power of clear communication. Compelling facts and attention-grabbing visuals provide the product validation technicians need to confidently sell a premium brake job.
Succession Planning – Navigating The Legal Landscape
Planning for a successful business handover means doing things by the book.
Bosch Auto Service Franchise Announces First Workshop Franchisee
The franchise programy offers a business model rooted in technology-driven strategy and experience.
Planning for Your Shop’s Success In The Future
Understanding succession planning before you need it is critical. This series is presented by Standard.
EV News Pros And Cons – Understanding Biases
Cold weather range loss and EVs: Separating fact from fiction
ShopOwner’s February Digital Edition Available Now
ShopOwner includes valuable business management and technical editorial content.
Understanding the Customer Lifecycle
Connect with customers to create repeat business and build your brand.
Timeless Quotes To Teach & Inspire
We hear plenty of opinions in the aftermarket – some of them are worth listening to.
