Technicians Selling Raybestos Brand Brakes Help Their Customers Earn $40 Rebates ... and a Possible Trip to the Big Race in Chicago -

Technicians Selling Raybestos Brand Brakes Help Their Customers Earn $40 Rebates … and a Possible Trip to the Big Race in Chicago

Raybestos Brakes - a member of the Affinia family of brands - helps technicians, consumers and race fans travel down the financial fast track with a "Speed Into Savings" rebate and sweepstakes promotion.

Raybestos Brakes – a member of the Affinia family of brands – helps technicians, consumers and race fans travel down the financial fast track with a “Speed Into Savings” rebate and sweepstakes promotion.    

The “Speed Into Savings” program runs from April 15, 2011 to June 15, 2011. Consumers and DIYers earn back $30 on Raybestos Professional Grade and Advanced Technology brake pads with their “Speed Into Savings” rebate. Those customers earn up to $40 when they include Professional Grade or Advanced Technology rotors. Every redeemed rebate card serves as an automatic entry into the “Speed Into Savings” Sweepstakes. The grand prize is a trip to the big race on September 18, in Joliet, IL.

The grand-prize winner and a guest will receive:
• Tickets for two to the big race on September 18, 2011; and
• Airfare for two and a three-day/two-night hotel stay.

To help draw customers and build additional sales, participating service dealers receive a special “Speed Into Savings” promotional kit. It includes a poster announcing the rebates, a rebate counter card with 25 rebate cards and a technician reward tally card. Technicians receive this promotional kit FREE when they sign up to become a Raybestos Rewards member at www.raybestos.com.

Technicians can also earn cash rewards up to $50 … and a chance to win one of three grand prize trips to Chicago. Technicians receive $1 for each qualifying Raybestos brand pad set, rotor, loaded caliper, friction ready caliper, master cylinder or wheel hub assembly installed. A tally card is provided to track eligible sales, and at the end of the program, technicians submit the tally card for their cash reward. Each tally card also serves as their entry into the “Speed Into Savings” sweepstakes.

For more information on the Raybestos brand brake parts “Speed Into Savings” rebate and sweepstakes, or for questions on any Raybestos brand brake or chassis product, visit www.raybestos.com or call (800) 323-0354.

No purchase is necessary to participate in the “Speed Into Savings” Sweepstakes. Visit www.raybestos.com for complete official rules, including how to enter by mail without purchase/rebate redemption.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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