Enjoy an Experience of a Lifetime with Federated’s ‘Start Your Engines’ Battery Sweepstakes
The winners of the Federated “Start Your Engines” sweepstakes will receive an all-expense paid trip for two to the Federated 300 Nationwide Series race in Nashville on July 23 as well as the opportunity to participate in the Ken Schrader Driving Experience at the Nashville Superspeedway on July 24.
2011 Raybestos Rewards Program Now Includes Free Training
The Raybestos Rewards Program pumps its educational muscle … giving technicians an even stronger selling advantage. In addition to the free branded POS kit and automatic enrollment in the “Gimme a Reward” box top program, professional repair facilities and their technicians now receive free online training.
Sleek New SmartLift Trio Superstructure Raises Technician Productivity
The world’s best-selling inground lift has a sleek new superstructure that increases technician productivity with three key developments: greater drive-through clearance, improved lift-to-vehicle clearance, and extended arm reach. Rotary Lift recently unveiled the patent-pending SmartLift Trio superstructure at the NADA Expo.
Business Maintenance for Peak Performance: Internal Analysis Will Rev Up Your Business, Part 2
In Part 1 of this article, we discussed how shop owners should follow a routine of daily monitoring and maintenance to ensure that performance is meeting business targets. Now, we turn to monthly, quarterly and annual checks to keep your business running smoothly and profitably all year long.
Taking the Mystery Out of Leasing
For the typical shop owner, the world of leasing can seem like a confusing landscape of options and costs. You may have heard conflicting information; some good, some bad, some neutral. I’m going to attempt to clear up this financial maze called leasing and suggest what to avoid and what to pay attention to.
Executive Interview: Chris Alexander, Director of Commercial Sales, Old World Industries
Chris Alexander was hired in 1996 as a sales assistant selling PEAK antifreeze. In 1998, Alexander moved into the commercial side of the business, developing the southeast and southwest territories. He earned several promotions as a result of his strong work ethic and selling expertise before assuming his current position in 2007.
Bring in New Customers with New Approaches: 10 Ways to Elevate Your Shop’s Image in the Community
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains a very important part of growing your business.
The Buck Stops Here
Some business owners and managers continue to be stuck in the past. They fail to realize by squeezing out the last drop of productivity, cutting their overhead to the bare bones, trying to cut costs, working harder, and continuing to do business the same way with the same old customers and the same projects won’t cut it today.
Date Your Customers To Keep Them Loyal!
Building loyal customer relationships works the same way as dating. Without phone calls, gifts, thank-you cards, or time together, there is no relationship. The best loyal customer relationships are built over time in what I call ‘relationship building sessions.’ These are times together with customer having fun, eating a meal, attending a ballgame, playing golf, or doing something enjoyable together. This is how you date your customer to build loyalty.
Earn AAP, MAAP Credits for Education Sessions at AAPEX
Attendees of the Learning Forum education sessions at the 2010 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.