Enjoy an Experience of a Lifetime with Federated's 'Start Your Engines' Battery Sweepstakes -

Enjoy an Experience of a Lifetime with Federated’s ‘Start Your Engines’ Battery Sweepstakes

The winners of the Federated "Start Your Engines" sweepstakes will receive an all-expense paid trip for two to the Federated 300 Nationwide Series race in Nashville on July 23 as well as the opportunity to participate in the Ken Schrader Driving Experience at the Nashville Superspeedway on July 24.

Federated is excited to reward customers and associates with an opportunity to enjoy a unique racing experience just for selling Federated batteries.

“Federated batteries are such a high quality, premium product that we wanted to have a first-class contest as a way to say ‘thank you’ to our professional technician customers as well as our store counter personnel and independent jobber customers,” said Phil Moore, senior vice president of Federated.  “All you have to do is sell a battery, fill out an entry card, send it in and you are eligible.  It’s as simple as that.”

The winners of the Federated "Start Your Engines" sweepstakes will receive an all-expense paid trip for two to the Federated 300 Nationwide Series race in Nashville on July 23 as well as the opportunity to participate in the Ken Schrader Driving Experience at the Nashville Superspeedway on July 24.  First-class accommodations and transportation to and from the race are included.

While there are no limits on the number of times you can enter, you will need to fill out an entry form for each battery you sell.  Your local Federated Auto Parts distributor can provide you with the entry cards.  The contest ends March 31, 2011, and entry forms must be received at Federated headquarters no later than April 15 in order to be eligible. 

For more information, visit www.FederatedAutoParts.com.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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