Managing Company Assets To Enhance Your Shop’s Revenue Potential
Financial subjects are dry and usually at the bottom of the shop owner’s list of desirable activities, but, typically, they are the number one reason for poor performance or failure.
Don’t Overlook The Easy Dollars To Add To Your Bottom Line
As I began to review the profit and loss statements from last month, I was reminded of something I learned long ago. Financial data, although very useful, is just a snapshot of the past or history. Whether applied to our business or our daily lives, we can either use this data to improve or make corrections that will change our financial future, or repeat history and continue with the same results.
Score Points with Customers by Creating a Child-Friendly Waiting Area
Generally speaking, as long as we don’t feel uncomfortable or unwelcome, we adults don’t mind waiting a little bit for good work. Plush furniture, a flat-screen television, relevant reading material and a cozy atmosphere will keep parents pleasant while they’re waiting, but their children require a different sort of comfort.
Secrets to Hiring Superstar Techs and Service Writers
The most profitable shops in America employ technicians and advisors who are superstars. So, it’s no surprise that one of the most common questions we hear from our clients is, “How do you find and hire the stars?”
Green Initiatives, Quality Service Keep Customers Coming Back to Swedish Automotive
What started as a hobby for Swedish Automotive Co-owner Dave Winters has turned into a successful automotive repair business that keeps raising the bar in terms of customer service and quality repairs. Today, the Seattle shop caters to owners of Volvo, SAAB, Subaru and Mini Cooper vehicles in a new facility specifically designed not only with the repair process in mind, but to be environmentally friendly as well.
Attract Female Customers to Boost Your Shop’s Word-of-Mouth Power
Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.
On-line Group Discount Programs Guarantee New Customers
Imagine a form of marketing that’s 95% guaranteed to drive new customers to your shop’s door without any upfront costs. Believe it or not, there’s no catch. On-line group discount websites are making this scenario a reality for a variety of businesses, including automotive repair shops.
Re-Inventing Rebates Drives ROI, Enhances Customer Loyalty and Delivers Value-Added Benefits
Bringing in more revenue is at the top of the list of things to do for most shop owners in 2011. Selling more and cutting costs are the tried and true methods for doing this but, often, both are easier said than done. That is why some smart automotive repair shop owners are considering alternatives.
Executive Interview: Jeff Stauffer, Senior Vice President, Global Marketing, Affinia Brake & Chassis Group
Jeff Stauffer has more than 30 years of experience working with many of the aftermarket industry’s premier brands like Monroe, MOOG, and now leads the marketing and brand strategy, planning and programs support for Raybestos brakes and chassis.
What is the Price of Your Shop When You Retire?
I started my automotive career in the suburbs of Detroit. Woodward Avenue to me was more than a place to cruise, it was a source of income.
