Bring in New Customers with New Approaches: 10 Ways to Elevate Your Shop’s Image in the Community
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains a very important part of growing your business.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
Jimmie Johnson Captures Fifth Consecutive NASCAR Sprint Cup Championship with MOOG Chassis Parts
In the end, Jimmie Johnson simply would not be denied, as he and the MOOG chassis parts-equipped #48 Lowe’s Chevrolet outran their two closest competitors to win a record fifth consecutive NASCAR Sprint Cup championship in the recent Ford 400 at Homestead-Miami (FL) Raceway.
Affinia Reports Successful Outcome to National Institute of Justice, Michigan State Police Brake Pad Performance Evaluation Project
According to Affinia, Raybestos brand police brake pads took the lead in the outcome of test results.
Jimmie Johnson Becomes First-Ever 5-Time Consecutive NASCAR Sprint Cup Champion Driving Bosch-Powered Hendrick Motorsports Chevrolet
In the closest contest in NASCAR “Race for the Chase” history, Jimmie Johnson became the NASCAR Sprint Cup Champion for an unprecedented fifth consecutive year, driving his Bosch-powered Hendrick Motorsports Chevrolet.
There’s Still Time to Win a Free Rotary Lift SmartLift Inground Lift
The Rotary Lift SmartLift is the world’s most popular inground lift, with more than 50,000 sold since its introduction in 1995. To celebrate the lift’s 15th anniversary, Rotary Lift is giving away the 50,000th SmartLift. Enter online through December 31, 2010.
Positive Service Implications from a Sophisticated Aftermarket
We’ve all been hearing for years how vehicles are becoming more sophisticated, with electronic content on the rise each model year. Sensors and on-board computers are communicating with each other to make constant adjustments allowing the vehicle to operate as fuel efficient and environmentally clean as possible.
Using Customer Feedback to Improve Your Business
As a business owner, feedback is generally accepted as a way to make improvements to your shop or services, and is even a helpful method to short-term and long-term business decisions. For most shop owners and repair businesses, customer feedback is often immediate, allowing you to act upon it quickly.
Affinia Group Unveils World Smart Strategy
Affinia said during the past six years it has taken control of its global supply chain with an innovative approach to global commerce. The World Smart direction assures consistent product quality regardless of where a product is manufactured globally.
Unique Y-Lift Now Improves Productivity and Profitability Beyond the Alignment Bay
Rotary Lift’s award-winning Y-Lift is now available as a general service model (Y12) to improve productivity and profitability throughout the shop. The Y-Lift is a drive-on lift that uses a patented design and unique Y-shaped legs to provide faster rise/descent speeds and better vehicle access than traditional scissor or four-post lifts.