WIX Filters Debuts New Branded Caps at Online Company Store -

WIX Filters Debuts New Branded Caps at Online Company Store

WIX Filters, a member of the Affinia Group family of brands, has debuted seven new styles of caps as part of an expanded collection of branded apparel and merchandise available at an online company store.

WIX Filters, a member of the Affinia Group family of brands, has debuted seven new styles of caps as part of an expanded collection of branded apparel and merchandise available at an online company store at www.wixfilters.com/wheretobuy.

 

Six styles of ball caps are available in black, white and camouflage, while a beanie cap is available in black. All caps feature the WIX Filters logo and can be personalized to include two lines of text. Prices for the caps range from $2.95 to $7.65, with personalization an additional $2.75.

“The launch of an expanded company story is part of the recent redesign of WIXFilters.com,” said Mike Harvey, brand manager for WIX. “From individual orders to custom orders to decorate-to-order, our online store is the place to shop for WIX-branded merchandise.”

In addition to new styles of caps, the company store also includes shirts and jackets, golf and sports merchandise, and a number of items under $5, including pens, koozies and stadium cups.

"The apparel and merchandise offerings were selected with the WIX customer mind," Harvey said. "Customers are important brand champions for WIX and with the launch of our expanded store, they can continue to demonstrate their support for the WIX brand at NASCAR tracks and golf courses or while hunting and fishing or whenever they are on the go."

The new WIXFilters.com features enhanced functionality, easier navigation and a modern, clean design that incorporates the “We Love Engines” creative campaign platform, the company notes. Links to WIX Filters’ social media networks are also integrated in the homepage, providing visitors with easy access to the videos, contests and dialogue that populates its brand extension channels.

For more information, visit www.wixfilters.com, Facebook at facebook.com/wixfilters, or follow WIX on Twitter @WIXFilters or visit WIX’s YouTube page at youtube.com/TheWIXFilters.

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
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