Direct Mail Business Aims to Help Repair Shop Owners Thrive in Tough Economy
The company says it distinguishes itself from other direct mail providers by offering strategically developed mailing lists that can target high-caliber customers by income, geographic area and even specific car model ownership.
The Buck Stops Here
Some business owners and managers continue to be stuck in the past. They fail to realize by squeezing out the last drop of productivity, cutting their overhead to the bare bones, trying to cut costs, working harder, and continuing to do business the same way with the same old customers and the same projects won’t cut it today.
Federated Awards Grand Prize to ACDelco TSS Member Magallanes Automotive
Javier Magallanes, a Federated/ACDelco TSS member from Richmond, CA, is a grand prize winner in the 2010 Federated “Surf or Turf Sweepstakes.” As the sweepstakes winner, Magallanes will receive his choice of a Triton boat or a Chevy Colorado pickup truck as his prize.
Affinia Reports Successful Outcome to National Institute of Justice, Michigan State Police Brake Pad Performance Evaluation Project
According to Affinia, Raybestos brand police brake pads took the lead in the outcome of test results.
Dave’s Towing Wins Grand Prize in Federated Surf or Turf Sweepstakes
Federated Car Care Center member Dave Cook, owner of Dave’s Towing in West Middlesex, PA, received an early holiday present when he was named the grand prize winner of the Federated “Surf or Turf Sweepstakes.” Cook will receive his choice of a Triton boat or a Chevy Colorado pickup truck as his grand prize.
Bosch Icon Wiper Blades Join Discovery Channel’s ‘Storm Chasers’ for How Storm Chasers Clear the Way Campaign
The national Bosch ICON advertising campaign features storm chaser Reed Timmer and his armored SUV, “Dominator” equipped with ICON blades to “clear the way,” as he tangles with tornados to gather data and gain insight on these destructive twisters.
Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.
4 Things You Can Do to Make Your Business Inviting to Women
Women influence 85% of all consumer-purchasing decisions in the U.S. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I getting more than my fair share of this opportunity?” Continue reading to gain some valuable insight into marketing to women.
AAIA Town Hall at AAPEX: Industry Resets, Realigns Aftermarket for Growth and Prosperity
The resounding message echoed among panel members was that the economic reset that resulted from the recent recession has prompted an industry reset that will position the aftermarket for growth, but they cautioned that we should not forget the lessons we learned the past year.
Clint Bowyer Wins at Talladega in MOOG-Equipped Chevrolet, Jeff Gordon Crew Chief Steve Letarte Named MOOG ‘Problem Solver of the Race’
It was an all-MOOG chassis parts photo finish in Sunday’s Amp Energy Juice 500 Sprint Cup event at Talladega (AL) Superspeedway, as Clint Bowyer and the #33 BB&T Chevrolet edged out teammate Kevin Harvick by an estimated six inches under a final-lap caution.