AVI Announces Vegas Training Conference
AVI has coordinated with AAIA this year to bring you two exciting events at one time. AVI will be bringing their world-class technical training to Vegas alongside AAPEX at the Sands Expo Center, October 31 – November 1, 2011.
National Car Care Month: A Great Business-Building Opportunity
April is National Car Care Month and there is no better time to improve your customer relationships while at the same time growing your business. Each year, $50 billion in vehicle maintenance and repairs go unperformed. That’s a lot of service, repair and parts sales sitting on the sidelines because so many consumers don’t know what needs to be done to their vehicle and why it’s important.
CCAR’s ‘GreenLink Shop’ Roster Grows by Eight
CCAR has named eight auto repair facilities in Florida, Nevada, New Jersey, New York, South Carolina and Washington State as receiving its “GreenLink Shop” recognition in February.
Business Maintenance for Peak Performance: Internal Analysis Will Rev Up Your Business, Part 2
In Part 1 of this article, we discussed how shop owners should follow a routine of daily monitoring and maintenance to ensure that performance is meeting business targets. Now, we turn to monthly, quarterly and annual checks to keep your business running smoothly and profitably all year long.
The Training and Education Value Proposition
Whether you are a business owner or an individual, continuous education and training improves your return on investment. The key is to have a plan that can be implemented and measured.
Don’t Assume That Person is Qualified to Handle Your Social Media
There seems to be a common misconception in the business world that because “new media” involves technology, college-age people are automatically qualified to manage it. Don’t make this mistake! At the very least it could cost you wasted time and resources. Potentially, it could wreck your company’s hard-earned reputation.
Make National Car Care Month Your Business Resolution
Looking for a way to bolster your business in the new year? By making a resolution to conduct a community car care event during National Car Care Month, your business will reap the benefits, according to the Car Care Council.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
The Buck Stops Here
Some business owners and managers continue to be stuck in the past. They fail to realize by squeezing out the last drop of productivity, cutting their overhead to the bare bones, trying to cut costs, working harder, and continuing to do business the same way with the same old customers and the same projects won’t cut it today.
Positive Service Implications from a Sophisticated Aftermarket
We’ve all been hearing for years how vehicles are becoming more sophisticated, with electronic content on the rise each model year. Sensors and on-board computers are communicating with each other to make constant adjustments allowing the vehicle to operate as fuel efficient and environmentally clean as possible.