How Fit Are Your Sales and Customer Service Efforts?
Have you ever considered the fitness level of your sales and customer service efforts? I’m not talking about some sort of employee exercise program. Rather, I’m asking if the employees who provide sales and service to your customers are functioning at peak performance.
Secrets to Hiring Superstar Techs and Service Writers
The most profitable shops in America employ technicians and advisors who are superstars. So, it’s no surprise that one of the most common questions we hear from our clients is, “How do you find and hire the stars?”
Attract Female Customers to Boost Your Shop’s Word-of-Mouth Power
Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.
Executive Interview: Jim Dirksen, Vice President of Sales and Marketing, North and South America, Vehicle Service Group (VSG)
Vehicle Service Group (VSG) comprises eight major vehicle lifting and collision repair brands, including Rotary Lift, Revolution Lift, Forward Lift and Chief Automotive Technologies. As vice president of sales and marketing, Jim Dirksen leads the teams that promote and sell all of VSG’s lift brands throughout North and South America.
10 Ideas to Improve Shop Profitability
Profitability is the number one concern of shop owners across the country. And, as the cost of running a shop continues to escalate, it’s important to always keep your eyes open for ideas you can implement to improve sales, cut costs and make your shop more profitable.
Road Trip: LeMay – America’s Car Museum Sets Grand Opening for May 19, 2012
LeMay – America’s Car Museum (ACM) will have 15 galleries housing up to 500 cars, trucks and motorcycles from private owners, corporations and the LeMay collection.
Bosch Expertise on Oxygen Sensors for Vehicle Manufacturers Benefits the Aftermarket
Bosch has been manufacturing and supplying automotive parts and systems to vehicle manufacturers since the very beginning of the automobile. As inventor, manufacturer and supplier of many ground-breaking automotive technologies – such as the oxygen sensor which was introduced in 1976 – to original equipment manufacturers (OEMs), Bosch enjoys a unique position in being able to bring OE-level quality, fit and function to its aftermarket products.
Things to Consider Before Opening Your Second Shop, Part 4
I heard a statistic years ago (can’t remember the source) that stuck in my head and my experience working with shops over the years has reinforced it. The average shop owner makes 3% net operating profit. Meaning that the shop that does $1 million in annual sales nets about $30,000 at the end of the year, before taxes.
Financial Insights from a Successful Shop Owner
As many of you know, it takes a lot more than excellent mechanical knowledge to run a successful automotive repair business. In fact, you could have the best mind in the world for vehicle service and diagnostics, but, at the end of the day, you need at least a nodding acquaintance with what it takes to turn a profit.
Executive Interview: Jeff Stauffer, Senior Vice President, Global Marketing, Affinia Brake & Chassis Group
Jeff Stauffer has more than 30 years of experience working with many of the aftermarket industry’s premier brands like Monroe, MOOG, and now leads the marketing and brand strategy, planning and programs support for Raybestos brakes and chassis.