Ten Presenters Bring OEMs And Independents Together At NASTF Fall General Meeting
The Fall 2013 General Meeting of the National Automotive Service Task Force (NASTF) was held during the AAPEX/SEMA trade shows in Las Vegas on Wednesday, Nov. 6, 2013. Sixty-five people attended the event live, and another 37 attended via the webcast. More than 300 viewed the recorded webcast within a week following the event.
Certified Express Lube And Auto Service: Owner Takes Unconventional Route To Shop Owner Status
By all accounts, if you walked into Certified Express Lube & Auto Service in Crestwood, KY, you’d probably think it was owned by a former technician who decided to venture into shop ownership. The waiting area is inviting and features AAA-approved signage. The shop’s four technicians have ample room to work in the shop’s 13 service bays, and customer service is priority number one for each and every repair.
5 Tips On Handling Price Shoppers
In order for people to buy from you, three things need to occur: they need to like you, trust you and view you as a credible expert. Accordingly, the first thing you need to sell to any caller is you; not your shop, or any repair. The best way to accomplish this goal is by smiling, answering the phone with a salutation, providing the caller with your name and the name of your company, and then ending with a question that invites a response.
Top Shop Automotive: Three Talented Guys And A Successful Automotive Repair Shop
What do you get when three guys who also happen to be technicians become friends? A highly successful Santa Barbara, CA-based repair shop.
Car Care Council Women’s Board Announces 2013-’14 Scholarship Winners
The Car Care Council Women’s Board is proud to announce the recipients of its 2013-’14 scholarships for high school and secondary students in the automotive aftermarket. This year, the Women’s Board gave a record $15,000 in scholarships.
Marketing Budgets For Building World-Class Auto Repair Shops
In the world of auto repair and service, one thing is certain: You are going to lose customers. They will move, no longer have a need for their vehicle, turn to one of your competitors, or buy a new vehicle and then take it to the dealer for service.
Mitchell 1 And ASE Present 2012 Technician Of The Future Award
Brent Horner from Lima, OH, received the Technician of the Future award, sponsored by Mitchell 1 and the National Institute for Automotive Service Excellence (ASE), during a ceremony on Nov. 15 as part of the 2012 ASE Fall Board of Governors meeting in San Antonio, Tex.
Mitchell 1 Names Kevin Krutell 2012 Automotive Technology Outstanding Student
Kevin Krutell from St. Claire Shore, MI, was recently named the 2012 Mitchell 1 Automotive Technology Outstanding Student during the North American Council of Automotive Teachers (NACAT) conference held at Tyler Junior College in Tyler, TX.
Signage And Projecting A Professional Image: A Cohesive Message Ensures Optimal Impact Of Your Shop’s Brand
This article is the first of a multi-part series where we will discuss shop signage and image. We’ll talk about what message you’re communicating without even uttering a word to your customer. We will look at ways for you to improve on the message you’re sending and help you set your shop apart from your competition.
Car Care Council Women’s Board Presents Inaugural Aftermarket Women’s Business Summit
The Car Care Council Women’s Board (WB) presented the first-ever Aftermarket Women’s Business Summit Nov. 1-3 in Las Vegas, NV, during the Automotive Aftermarket Products Expo (AAPEX). Female shop owners and managers from all over the country attended the day and a half event, which featured education sessions and networking opportunities focused on empowering them to achieve business and professional success.