David Sickels Appointed Editor of Tire Review at Babcox Media

David Sickels Appointed Editor of Tire Review

Sickels’s appointment makes him only the 12th editor of the brand in its 122-year history.

Babcox Media, Inc.has announced that David Sickels has been promoted to editor of Tire Review.

Since 1901, Tire Review has been committed to helping today’s independent tire dealers operate and grow more competitive businesses. It was the first brand in the Babcox Media portfolio, acquired in 1920, and continues to deliver a strong mix of operational advice, tire and service information and up-to-the-minute news across its print, digital and video platforms.

Sickels joined Babcox Media in April 2019 as Associate Editor working across our tire and commercial trucking portfolios. In 2021 he was promoted to Senior Editor of Tire Review as well as named Editor for our newest brand dedicated to electric vehicles, The Buzz. In his new role, Sickels will maintain his position on The Buzz.

“I’ve been immersed in the tire industry for the last several years and I’m thrilled for the opportunity to take the helm of Tire Review. I’m excited to continue to develop new content and engaging methods of delivering it to serve our loyal readership,” said Sickels.

Bill Babcox, CEO of Babcox Media, said, “Owners and operators depend on Tire Review to deliver market intelligence and news to drive their businesses. David, who has been instrumental to business – with his commitment to market coverage, skilled penmanship, and witty candor on screen, will be a terrific content leader for this brand.”

Sickels’s appointment makes him only the 12th editor of the brand in its 122-year history.

You May Also Like

Plews & Edelmann Releases 66 New Parts YTD 2023

Expanded coverage in both the Edelmann and Edelmann Elite line of products provides coverage for 50.8 million VIO.

Plews & Edelmann announced expanded coverage in both the Edelmann and Edelmann Elite line of products.

“We’ve been hard at work expanding coverage and adding key parts to our already industry leading portfolio of power steering products. In the first half of this year alone, we have introduced over 60 new and innovative power steering hoses, coolers and hard parts. Make sure to take a look at our latest releases and add these parts to stay ahead of the competition,” said Evan Bauer, Plews & Edelmann director of business development.

Bosch Releases 102 Aftermarket Parts in Q2 2023

The new Bosch products cover nearly 25 million vehicles in North America, the company said.

NGK Spark Plugs Expands Spark Plug, Ignition Coil Coverage

Expansion includes 15 new spark plug part numbers, many with high ignitability designs.

ADVICS Releases Five New Toyota, Lexus Brake Pads

The expansion adds about 5 million VIO coverage to its existing product offering.

Innova to Launch Pro Diagnostic Tablets and App

The smart tablet tools and app can help maximize the diagnostic process and save technicians time, Innova said.

Other Posts

Do You Treasure What’s REALLY Important?

We take measures each day to protect what we think is important. But is something really valuable at risk?

How Jensen Tire & Auto Gets Better Every Day

Matt Jensen, owner of Jensen Tire & Auto, and his sons detail how they’re innovating to serve today’s customers.

Shift pointers: Tricky Sensor Situations

Diagnostic skill implemented by one transmission technician allowed him to find success with two repairs in one day.

Autel Updates Software For MaxiSYS 909CV

The update extends coverage to 2023 for North America’s most popular light-, medium- and heavy-duty vehicles.