Score Points with Customers by Creating a Child-Friendly Waiting Area
Generally speaking, as long as we don’t feel uncomfortable or unwelcome, we adults don’t mind waiting a little bit for good work. Plush furniture, a flat-screen television, relevant reading material and a cozy atmosphere will keep parents pleasant while they’re waiting, but their children require a different sort of comfort.
How Fit Are Your Sales and Customer Service Efforts?
Have you ever considered the fitness level of your sales and customer service efforts? I’m not talking about some sort of employee exercise program. Rather, I’m asking if the employees who provide sales and service to your customers are functioning at peak performance.
Re-Inventing Rebates Drives ROI, Enhances Customer Loyalty and Delivers Value-Added Benefits
Bringing in more revenue is at the top of the list of things to do for most shop owners in 2011. Selling more and cutting costs are the tried and true methods for doing this but, often, both are easier said than done. That is why some smart automotive repair shop owners are considering alternatives.
If You Win the Argument, You Lose the Sale
The true test of a business’ customer service effort is not when things are going right but, rather, what is done when things go wrong.
Be Careful with Your E-mail
We’ve all sent and received email messages by mistake. Whether they’re sloppy, misleading or just plain indecipherable, they all scream the same thing: unprofessionalism.
Bring in New Customers with New Approaches: 10 Ways to Elevate Your Shop’s Image in the Community
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains a very important part of growing your business.
Positive Service Implications from a Sophisticated Aftermarket
We’ve all been hearing for years how vehicles are becoming more sophisticated, with electronic content on the rise each model year. Sensors and on-board computers are communicating with each other to make constant adjustments allowing the vehicle to operate as fuel efficient and environmentally clean as possible.
Using Customer Feedback to Improve Your Business
As a business owner, feedback is generally accepted as a way to make improvements to your shop or services, and is even a helpful method to short-term and long-term business decisions. For most shop owners and repair businesses, customer feedback is often immediate, allowing you to act upon it quickly.
4 Things You Can Do to Make Your Business Inviting to Women
Women influence 85% of all consumer-purchasing decisions in the U.S. When thinking about the impact that this group has on commerce and on businesses in general, you are probably asking yourself this question: “Am I getting more than my fair share of this opportunity?” Continue reading to gain some valuable insight into marketing to women.
Don’t Close the Sale – Open the Relationship
Extensive consumer research has proven that there’s a direct link between positive customer experiences and greater sales results and reveal that when there’s a disconnect between the way businesses go about selling their products and the way consumers want to buy them, sales results suffer.